On this episode of The Small Business Radio Show…

We first talk about how to transform your company and create a winning culture. My first guest says that it has to do with “the hero factor”. We’ll show you what that means in a business context and how you can adopt it in your company to take your business to the next level.

Then, I thought that when the internet came out, we would be able to easily identify the truth, but I could not have been more wrong. With the internet, people can now find their own truth! As the Buddhists have said for a long time – there is no truth outside yourself…. We discuss how to do business in a post-truth economy and how can companies make their products or services trustworthy in a distrusting world.

Finally, I have been saying for a long time we need to niche down our businesses. A problem for many entrepreneurs is that they cast a wide net to capture any customer so they can get some revenue in the door and be busy, but success really lies in targeting one niche and owning it… we show you how.

Listen to The Small Business Radio Show

Listen to “#526 Elevate Your Company by Adopting ‘Hero’ Qualities” on Spreaker.

Segment 1: Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He is a well-traveled public speaker, former Fortune 100 CMO, and author of four best-selling business books of which his newest is “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures”.

1:30 – What does “hero” mean in a business context? What are the traits of a business hero?

4:00 – Why you shouldn’t be afraid to pick a side and be open about what you stand for.

7:30 – How to know where you rank on the Hero Chart.

8:30 – How companies and leaders can adopt ‘hero’ qualities and elevate their companies.

9:45 – What is healthy tension at work and how is it beneficial?

11:00 – Which companies hit the top of the hero intensity chart?

12:45 – How to you reconcile your values with your employees’ values?

Segment 2: Sean Pillot de Chenecey has over 20 years’ experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, General Motors, and Starwood. He is the author of the book “The Post-Truth Business”.

19:30 – How can companies make their products or services trustworthy in a distrusting world?

22:00 – The four principles that brands need to apply in their business model to build trust.

27:30 – Authenticity is important for brands to market their products. How can companies ensure they are being authentic?

29:45 – After price, what is the most powerful factor in a purchase decision?

31:30 – Do consumers actually expect privacy from brands these days? What implications does this have?

Segment 3: Brandon Hull is an entrepreneur and small business advocate. For decades he has helped small businesses ranging from restaurants, to consultants, to creatives, build practical digital marketing brand campaigns and strategies to engage and convert their target audience.

38:00 – The power in finding or building hyper-focused communities to serve.

39:45 – How does a small business owner resist casting a wide net with who they do business with?

41:45 – The way a small business builds a brand today, isn’t by spending money on “building the brand.” It’s in engaging customers through solving their problems.

44:00 – How do you make yourself rise to the top as an expert on something?

48:15 – Which platforms should small businesses use to build up their expert status?

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