Listen to “#577 Meet Alice: All the Resources Women and Minority Entrepreneurs Need” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: Securing funding and resources as a women or minority entrepreneur has always been difficult. Elizabeth Gore aims to change all that with the company she co-founded, Alice. If you prefer to read the transcript of Elizabeth’s interview, please click here.
SEGMENT 2, starting at 19:00: Empathy and compassion used to take second place to profit in business. But now, they are becoming the focus of business as the customer experience becomes the key element to attract and retain customers. Maria Ross, founder of the brand consultancy Red Slice, is here to help us balance all these things.
SEGMENT 3, starting at 37:15: One of my clients always reminds me that perception is reality. My next guest emphasizes that it’s not what you say, it’s what they hear. As a small biz owner, how do you bridge that gap? Here to help is Lee Hartley Carter, president of language strategy firm maslansky + partners.
Sponsored by Nextiva, LinkedIn, and vCita
More on each segment below.
Segment 1: Elizabeth Gore serves as co-founder and president of Alice (helloalice.com), which helps businesses launch and grow. Through a network of more than 100,000 companies in all 50 states and across the globe, Alice is building the largest community of business owners in the country while tracking data and trends to increase owner success rate. Previously, Elizabeth served as Entrepreneur in Residence at Dell Technologies.
2:00 – Why is it difficult for women and minorities to secure funding as entrepreneurs?
5:45 – Why you should include a #MeToo clause in agreements with investors.
8:00 – Does this clause make securing funding even more difficult? How was it received by investors?
10:15 – How are large companies like Mastercard, Pepsico, Loreal, Bumble, and Salesforce utilizing Alice to help women and minority entrepreneurs?
11:30 – What is the function of the Entrepreneur in Residence at Alice?
12:45 – How can minority entrepreneurs get connected to resources through Alice?
Click here to read the transcript of Elizabeth’s interview
Segment 2: Maria Ross is the founder of the brand consultancy Red Slice. She believes cash flow, creativity and compassion are not mutually exclusive. Maria has authored multiple books, including the forthcoming “The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success”. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, “Rebooting My Brain”. Click here to download her free guide, 5 Ways Empathy Benefits Your Business.
19:00 – What happened in 2008 that changed Maria’s life’s work.
23:30 – Why are we hearing more about empathy and compassion in the business world?
25:15 – Where do you start in creating a more empathetic brand?
27:30 – How to strengthen your own empathy muscle.
30:45 – What empathy is, and what empathy isn’t.
32:15 – Why more technology in the workplace means human skills such as empathy will be even more, not less, important.
Segment 3: Lee Hartley Carter is president of maslansky + partners, a language strategy firm. Lee oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits in the United States and globally. As a television news personality and researcher, she doesn’t rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters’ emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the “why” behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.
37:15 – As a small business owner, how do you bridge the gap between what you say and what others hear?
40:00 – How do you begin to understand what your customer’s reality is so you can better communicate with them and serve them?
42:00 – In what ways was Trump a better communicator than Hilary Clinton during the 2016 presidential election?
44:30 – How can you find your brand’s master narrative?
47:15 – How can you test how strong your brand’s narrative is?
Sponsored by Nextiva, LinkedIn, and vCita
