Listen to “#624 How to Leverage Amazon to Grow Your Business in 2021” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Keri Cusick, starting at 0:00: During this pandemic, Amazon usage has soared- but so has the number of small business owners selling their products through Amazon. How exactly can small businesses leverage Amazon and their massive audience & vast resources to grow their companies in 2021?
SEGMENT 2 with Seth David, starting at 19:00: In a recession, the first thing that goes down is cash flow; there is less credit available and customers take longer to pay. How can you boost your cash flow during COVID?
SEGMENT 3 with Faiza Hughell, starting at 37:00: Now more than ever small business owners have to get to know their customers because their needs are constantly changing. How can we stay on top of this and make our small businesses truly customer-centric?
More on each segment below.
Segment 1: Keri Cusick is the Head of Small Business Empowerment at Amazon. The Small Business Empowerment team is focused on driving the success of Amazon’s small business partners and works with teams across Amazon to deliver programs and investments that support their continued growth. Keri is a graduate of the University of Florida’s Fredric G. Levin College of Law, where she earned a Juris Doctorate degree. She also holds a B.A. in History and a B.A. in English from Covenant College.
1:15 – How Keri’s journey lead her to Small Business Empowerment at Amazon.
3:00 – How large of a presence do small businesses have on Amazon?
4:30 – What successes did Amazon and their partners see in 2020?
7:45 – How much does it cost to sell your products on Amazon? What options are available for small business owners to leverage Amazon?
9:15 – 2020 was one of the best years for small business owners who leverage Amazon.
11:00 – How does Amazon help consumers shop small and support local?
14:00 – What do you see in your crystal ball for small businesses in 2021?
Segment 2: Seth David is the owner of Nerd Enterprises, Inc., a successful business consulting and training company specializing in online software consulting and training. He graduated from Pace University in 1996 with a bachelor’s degree in Accounting.
19:00 – How Seth’s journey lead him to found Nerd Enterprises.
21:30 – Profits don’t equal cash flow.
23:00 – What is going to affect cash flow for a business- especially during COVID?
25:15 – How to make sure you get paid by your customers.
27:45 – Three levers any small business can pull to increase cash flow.
31:15 – What report can I look at to make sure my business is cash flow positive?
33:45 – What do cash flow sources tell you about your business?
Segment 3: Faiza Hughell is the Senior Vice President of Small Business at RingCentral where she is responsible for the growth of RingCentral’s small business customer base worldwide. Faiza joined RingCentral in 2010, with a charter to scale inside sales, helping drive growth through their IPO in 2013. Faiza works with various charities that provide battered women with job training and interview skills training, using her business prowess to help others find a journey to success. Faiza has received numerous awards, including a Gold Stevie for Sales Team of the Year, a Bronze Stevie Award for Female Executive of the year & Tribute to Women of Silicon Valley Award for Female Empowerment.
37:00 – How to really get to know your customers well and what they need now.
41:45 – What is customer-centric selling all about?
43:45 – Customers have a long memory. Treat them well!
46:30 – How do small business owners localize their businesses so they can not only receive support but provide support to the local community?
49:45 – What do small business owners need in 2021?
