Listen to “#627 How Black Barbershops Influence Consumers” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Wil Shelton, starting at 0:00: Black barbershops have an important role in the community beyond grooming. Wil Shelton shares how understanding the institution of Black barbershops can help brands capture the attention of Black consumers.
SEGMENT 2 with Adam Robinson, starting at 17:15: During the COVID economy, sharing content via email is a great way for small businesses to reach their customers and prospects. But what if you don’t have your prospects’ email addresses? We’ll show you how you can capture the email addresses of prospects who visit your website without special opt-ins or offers.
SEGMENT 3 with Adam Olalde, starting at 36:00: How would you like to race a super car? Adam Olalde started a business to do just that, and he shares how he didn’t let logic or reason stand in the way of ingenuity and meeting a need in the marketplace.
More on each segment below.
Segment 1: Wil Shelton is the CEO and founder of Wil Power Integrated Marketing (WPIM) for over 20 years. WPIM is an agency offering a full range of traditional and digital marketing services to the multi-cultural masses in the beauty and grooming industries.
1:00 – What is the barbershop industry like and how has it changed since the pandemic began?
3:45 – Tell us about the institution of the black barbershops in the community. How has the pandemic shifted this relationship?
6:00 – What has been the financial impact of the pandemic on beauty and grooming businesses?
7:45 – You recently released a free eBook titled “Black Paper.” What is it about?
9:00 – How brands can capture the attention of black consumers by stepping out of the frame and joining the conversation.
10:30 – The history of black barbershops and their role in the community.
12:00 – What advice do you have for small business owners in the beauty and grooming industries?
Segment 2: Adam Robinson launched in 2014 Robly Email Marketing after working on Wall Street for ten years. The business grew to $5 million in revenue in the first two years and by 2017 was awarded #1 in Customer Satisfaction across the entire email marketing space. After proving Robly’s viability, Adam worked to scale the business. After testing and scrapping a few ideas, he and his team launched GetEmails in 2019.
17:15 – How did you go from Wall Street to starting an email marketing company?
19:45 – How does GetEmails differ from traditional email marketing that most companies are doing?
22:00 – How does GetEmails work?
25:15 – Where’s the line between email ethics and email legality?
27:00 – What adverse effect is this going to have on my ability to market to my list in the future?
28:30 – What does GetEmails cost small businesses?
29:30 – Is the use of identity resolution the direction B2C marketing is going? How will B2C email marketing evolve over the next 5 years?
31:45 – What is the new course on identity resolution you’re teaching?
Segment 3: Adam Olalde is the CEO and Founder of Xtreme Xperience. After graduating from Miami University in ’07, Adam Olade headed back to Chicago to pursue a sales job at Cintas. After a few more small sales jobs, he met a young guy who was interested in starting a luxury car rental and concierge business to service the Chicago market. A widely popular idea in LA, NY, Miami, etc. he figured, ‘why not’, quit his 9-5 and went to sell customers on the idea of renting or being driven in a wide variety of luxury cars like Rolls Royce, Range Rover, Mercedes-Benz, Cadillac and even some sports cars like Corvette and Lamborghini.
36:00 – What’s the founding story of Xtreme Xperience?
38:45 – People don’t want things, they want to experience things! How did you make it a reality to allow people to drive sports cars and super cars?
43:45 – Who is the target customer and what does it cost?
46:15 – What was your biggest concern as a new business owner and how did you address it?
48:30 – How has the pandemic affected your business?
50:00 – Where do you operate and how can people get started?
