Listen to “#631 How to Create a Growth Strategy Focused on Humanity Instead of Money” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Ben Pring, starting at 0:00: We have a social media uncivil war going on in the U.S. and in the world. Fostering extreme viewpoints, addiction, anonymity, and a lack of data privacy… what can be done to tame the monster that social media has become?
SEGMENT 2 with Praval Singh, starting at 18:30: Can a company really design a growth strategy and run a business focused on humanity instead of just in monetary terms? Zoho’s Praval Singh says yes and he’s here to show us how.
SEGMENT 3 with Howard Tiersky, starting at 35:45: Digital transformation is happening faster than ever, and many once-loved brands are becoming increasingly irrelevant and ultimately disappearing. How can your brand remain relevant in the shifting world of a digital transformation?
More on each segment below.
Segment 1: Ben Pring co-founded and leads the Center for the Future of Work at Cognizant, an American multinational technology company that provides consulting, information technology and outsourcing services. Ben sits on the advisory board of the Labor and Work Life program at Harvard Law School. In 2018, Ben was a Bilderberg Meeting participant. Ben was named as one of 30 management thinkers to watch in 2020 by Thinkers 50. His work has been featured in the Wall Street Journal, the Financial Times, the London Times, Forbes, and Fortune.
1:30 – There is a social media uncivil war going on in the U.S. and the world. Why is this happening?
4:45 – How do we tame the monster that is social media?
8:00 – Why we need guardrails on social media and why everyone should be involved in charting the rules of the road.
10:30 – We have to break the addictive habit of technology.
12:15 – What hope do we have that we can break the gridlock and something like a Federal Technology Association would be formed within the federal government?
Segment 2: Praval Singh joined Zoho in 2012 and is currently the VP of Marketing & Customer Experience. He and his team work on building the Zoho brand. Over the last 12 years—between his agency work and his time with Zoho—he has built marketing teams, launched products, developed go-to-market strategies, led training workshops, and fostered critical partnerships.
18:30 – How does Zohonomics function as a growth strategy around humanity rather than money?
21:15 – Has this growth strategy been a part of Zoho since the very beginning or was it developed along the way?
24:30 – Running a business is all about the people. How does the concept of remote rural offices demonstrate this?
29:00 – As small business owners are thinking about bringing employees back into the office, what should they consider?
32:30 – Where can small business owners learn more about the values of the Zohonomics growth strategy and how to apply these concepts to their businesses?
Segment 3: Howard Tiersky is the author of the Wall Street Journal bestseller Winning Digital Customers: The Antidote to Irrelevance. He has been named by IDG as one of the “Top 10 Digital Transformation Influencers to Follow Today.” As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age.
35:45 – Companies that have been successful for years face a world that is being changed rapidly by digital and are struggling to keep up.
38:45 – What prevents companies from keeping up with digital transformation?
40:15 – What can businesses do to be successful in the post-pandemic era?
42:15 – What can brands do today to make sure they remain relevant in today’s fast-paced, digitally-driven, post-pandemic era?
46:00 – What COVID-era experiences will continue post-pandemic?
48:00 – What company has done an excellent job keeping up with digital transformation?
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