Listen to “#668 How the Pandemic Has Affected Women in the Workforce” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Liz Elting, starting at 0:00: This pandemic has unequally put more pressure on women in the workforce. Here to talk about why women now face even more challenges than men and what can help is entrepreneur, business leader, and philanthropist Liz Elting.
SEGMENT 2 with Ben Argov, starting at 20:30: Supply chain disruption is affecting businesses across every size and industry. What can companies do to better manage their supply chain in this environment so that it doesn’t affect their sales?
SEGMENT 3 with Victoria Jones, starting at 36:30: One of the tools that every small business needs is a customer relationship management (CRM) system. Too often in small businesses, customer data lives in the owner’s head or the minds of their salespeople. This will severely limit your organization. What are the key elements for implementing a simple CRM that your organization will actually use?
Sponsored by NiceJob and Plastiq.
More on each segment below.
Segment 1: Liz Elting is an entrepreneur, business leader, linguaphile, philanthropist, feminist, and mother. After living, studying, and working in five countries across the globe, Liz started TransPerfect out of an NYU dorm room. During her tenure as Co-CEO, she grew TransPerfect into the world’s largest language solutions company, with over $600 million in revenue, 5,000+ employees, 11,000+ clients, and offices in more than 90 cities worldwide. Liz has been recognized as a NOW “Woman of Power & Influence,” American Express’ and Entrepreneur Magazine’s “Woman of the Year,” and one of Forbes’ “Richest Self-Made Women.” The Elizabeth Elting Foundation aims to help women and marginalized people by advancing true equality for all.
1:30 – How the pandemic has affected women in the workforce?
4:15 – Why are we still stuck in a place where family burdens fall more on women?
6:15 – How is The Elizabeth Elting Foundation addressing the issues facing women in the workforce?
8:30 – How do we inspire women to pursue entrepreneurship?
11:00 – What motivated you to start your own company?
13:45 – What is a key part of your success with TransPerfect?
15:30 – When did you know you could take the company to the next level?
Segment 2: Ben Argov is the President of IWA Wine Accessories, which provides everything for the wine lover, including custom wine cellars, wine cabinets, refrigeration equipment, and wine accessories gifts.
20:30 – What are wine accessories and who are they for?
25:00 – How has the supply chain been for the distribution and manufacturing sides of your business?
26:30 – How can small businesses best manage supply chain disruption?
28:00 – Are you seeing inflation affect your business?
29:15 – How are you finding and retaining new people during the “Great Resignation”?
31:15 – How has NetSuite helped you keep track of your inventory and sales?
Segment 3: Victoria Jones is an Evangelist on Zoho‘s customer advocacy team. She is a frequent speaker and trainer on digital collaboration, AI, and privacy. Victoria focuses on creating Zoho-centered educational content to support and empower customers.
36:30 – Why is a CRM so critical for small businesses?
38:45 – What are the main benefits?
42:45 – What are the considerations for choosing the right CRM system?
44:00 – What type of data do you need to put into a CRM? Where do you start?
46:15 – How do you make sure people use the tool once you implement it?
48:30 – What is Canvas and how is this an enhancement to ZOHO’s CRM?
