Listen to “#678 How Small Businesses Can Survive the Great Resignation” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Adam Lyons, starting at 0:00: The Department of Labor reported that 4.5 million Americans left their jobs in November 2021, breaking the previous record set the month prior. We are currently seeing the highest “quit rates” since the government started keeping track two decades ago. What’s driving this phenomenon? Why are people leaving? Where are they going? Adam Lyons has a solution for how small businesses can survive this Great Resignation: treat employees better.
SEGMENT 2 with Erik Huberman, starting at 19:15: Marketing is a challenge for many small businesses. Either they don’t know how to do it, they don’t believe in it, or they don’t stick with an effort long enough to see results. Erik Huberman, CEO & Founder of the fastest-growing marketing consultancy agency in the U.S., is here to share his easy-to-follow framework for successful marketing and answer every small business owner’s burning marketing questions, such as “how long does it take to be successful with marketing?” and “how much money should I be spending on marketing?”
SEGMENT 3 with Marc Guss, starting at 35:45: One of the best ways to make things happen for your small business is to get your employees to take ownership. How exactly do you do this? Marc Guss, a talent agent for A-list celebrities and iconic voiceover talent, is here to share his entrepreneurial takeaways that can benefit small businesses in any industry.
Sponsored by NiceJob.
More on each segment below.
Segment 1: Adam Lyons has saved and scaled over 1800+ small businesses from Main Street to E-commerce since launching The Smart Blue Print in 2020. How? His 5-step surefire process for business owners — many of whom came to Adam during the rough times of 2020, (like the Dungeons and Dragons Shop in Bastrop, Texas, which grew by 36,000% in the middle of the pandemic! Beyond his own portfolio of growing companies, Adam is an advisor for over 500 brands across the US and Canada. Lyons has been featured on the Today Show, The Steve Harvey Show, Forbes, and the NY Post.
1:30 – To keep your people, first admit that you’ve underpaid employees for too long.
3:45 – Can small businesses afford to pay their employees more?
5:00 – Companies should only be offering fully paid medical benefits to stay competitive as this is often more important to people than the equivalent of money.
7:30 – Always hire for a culture match if you want people to be successful in your organization.
9:15 – How to lead with empathy in your company.
11:15 – How to nurture your company culture and lead with empathy with a remote or hybrid workforce.
15:15 – Realize your employees are people first and make their mission your mission.
Segment 2: Erik Huberman is the CEO & Founder of Hawke Media, which launched in 2014. Now valued at over $150 million, Hawke Media is the fastest-growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30 and Inc. Magazine’s Top 25 Marketing Influencers. He is the author of the new book “The Hawke Method”.
19:15 – Every successful company spends money on marketing. So why are small business owners afraid of it?
23:30 – To what extent can you track marketing efforts to measure success?
25:45 – How to leverage the three pillars of marketing to create and manage a successful marketing campaign.
27:45 – How long does it take for your marketing efforts to grow your company?
29:15 – How do you decide which marketing tactics you should be using?
30:30 – To run a smart marketing campaign, you must understand the lifetime value of a customer and what it costs to acquire them.
32:45 – How much should a business spend on marketing?
Segment 3: Marc Guss is co-founder of ACM Talent and a top social media influencer worldwide in his field. As vice-president for over a decade at William Morris Agency, Marc has represented A-list celebrity and iconic voiceover talent. His new book is called “Instincts of a Talent Agent: Entrepreneurial Takeaways from an Industry Insider.”
35:45 – Which celebrities have you represented in your career as a talent agent?
38:45 – Ways to get everyone on your team to take ownership and make things happen NOW.
40:45 – Should you always hire people with an entrepreneurial instinct?
42:45 – How can an entrepreneur best articulate their mission and get people on board?
47:15 – How to claim and cultivate your own niche, even when naysayers doubt you and even during times of change.
