Listen to “#694 Why Your Employees are the Target of Hackers” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with JD Sherman, starting at 0:00: Cybersecurity is a huge issue for small business owners. Your business is always at risk if you’re not making cybersecurity a priority. It seems like the number one problem is password protection, and there is an easy solution.
SEGMENT 2 with Tiago Forte, starting at 19:00: One of the things that so many small business owners struggle with is how to be more productive at work and get done every day the things that matter the most. Our next guest says in order to do this you need to develop what he calls a “second brain.”
SEGMENT 3 with Michael Unbroken, starting at 37:30: Limiting beliefs hold small business owners back – when they think customers are hard to find or that they can’t make enough money in their business, it comes true! Our next guest helps people break through these limiting beliefs to accomplish everything they want in life and in their business.
Sponsored by Truly Financial.
More on each segment below.
Segment 1: JD Sherman leads a global team across New York, Paris, and Lisbon, supporting Dashlane’s continued commitment to building the best password management service for both businesses and consumers. Prior to joining Dashlane, Sherman served as President and Chief Operating Officer of HubSpot from 2012 to 2020, helping lead the company from $25 million in revenue to nearly $1B, growing from 200 employees to 4,000 over that time.
1:30 – What was the key to your success at HubSpot?
3:30 – Why it’s imperative for SMBs to create a culture of cybersecurity.
6:15 – How do password managers work?
7:45 – Password mistakes that people often make.
9:15 – What are the best practices for cybersecurity?
11:45 – Is facial recognition a good security measure?
12:45 – Small businesses have their own digital identities – how can they protect that identity?
14:30 – Why choose to work with Dashlane?
Segment 2: Tiago Forte is one of the world’s foremost experts on productivity and has taught thousands of people around the world how timeless principles and the latest technology can revolutionize their productivity, creativity, and personal effectiveness. He has worked with organizations such as Genentech, Toyota Motor Corporation, and the Inter-American Development Bank, and appeared in a variety of publications, such as The New York Times, The Atlantic, and Harvard Business Review.
19:00 – Productivity is a complex and necessary skill.
21:00 – What does it look like to modernize productivity for the digital age?
22:30 – How can you start to become more productive?
25:15 – What is a second brain and how can we get one?
28:00 – The methodology for digital notetaking that will enable your second brain and make you more productive: CODE – Capture, Organize, Distill, Express.
29:45 – Capture the information.
31:15 – Organize by projects and goals.
33:00 – Distill the notes.
34:30 – Express yourself and use the knowledge to support your endeavors.
Segment 3: From homeless to hero, Michael Unbroken is the founder of Think Unbroken, a serial entrepreneur, best-selling author, award-winning speaker, podcast host, business coach, and advocate for adult survivors of childhood trauma. Michael started his first business at only eight years old, became an executive at thirty-three, and has worked with Fortune 500 brands, small business owners, and entrepreneurs to get clarity on their brand positioning, marketing value, and missions.
37:30 – Michael’s homeless to hero story.
39:30 – How did you figure out how to survive poverty and navigate the business world?
41:00 – What made you successful when so many people can’t make that leap?
43:15 – How do you overcome limiting beliefs?
46:00 – Identify with the effort, not the accomplishment.
48:00 – Why leadership starts with real vulnerability.
