Listen to “#742 Here are the Actions to Take at Key Turns in Your Business” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Steve McKee, starting at 0:00: There are key times throughout the year and during a transaction with a client when business is won and lost. If you aren’t aware of when those times are or don’t give 100% when it happens, you will never get the business. Steve McKee shares how to recognize those moments he calls “turns in your business” and how to make the most of them.
SEGMENT 2 with Mark A. Mears, starting at 31:45: Ask any small business owner and they will tell you they want to grow their business. But why? To make more money? To make more of a difference with clients? Too many times growing your business is just a knee-jerk reaction. Mark Mears is here to help us find purposeful growth for our companies.
Sponsored by SalesDrive, LLC
More on each segment below.
Segment 1: Steve McKee is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm. He is the author of the groundbreaking book on change management, TURNS: Where Business Is Won and Lost. Steve was a Businessweek.com columnist for a decade and currently writes a popular monthly column for SmartBrief on Leadership.
- The near-death turn Steve’s company went through was partially responsible for him writing TURNS.
- This is an unusual book that draws on a variety of fields beyond business, from sports to history to politics to religion to music. It’s a business book, but much more than a business book.
- We tend to think that life is a series of straightaways occasionally interrupted by turns. In reality, life is a continuous series of turns only occasionally interrupted by stretches of smooth, straight road.
- The book makes a provocative and eye-opening case for just how many turns are all around us on any given day. Some turns we don’t think much about end up being very consequential.
- It’s not a simple matter to say, “That was a good turn” or “That was a bad one.” Evaluating the success of a turn in your business is more complicated than that.
Segment 2: Mark A. Mears is a #1 Best Selling author, keynote speaker and consultant, who has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. He is the author of The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.
- One of the biggest lessons Mark learned working in the C-Suite.
- In your new book, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, what do you mean by a “revolution?” And, what’s the difference between a leader and a legacy builder?
- You have created a model for purposeful growth based upon LEAF as an acronym. What does LEAF stand for?
- What advice would you give to Small Business leaders who may have an issue with team member engagement (“Quiet Quitting”) in today’s post-pandemic, new world of work?
- What kind of legacy do you hope to leave?
