Listen to “#770 Are You Surrounded by Idiots?” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Thomas Erikson, starting at 0:00: Do you ever feel in business that you are “surrounded by idiots”? Do you ever think you’re the only one making any sense? Or have you tried to reason with your partner, employee or customer with disastrous results? Do people’s long, rambling answers drive you crazy? Or do certain people just rub you the wrong way? Knowing how to communicate with your customers, employees, and vendors will be one of your keys to success.
Thomas Erikson is a motivator, author and public speaker. His book “Surrounded by Idiots” is one of the world’s best-selling non-fiction books and has been translated into over 40 languages.
- Why do we feel that sometimes we are surrounded by idiots? Is that a bad thing?
- Why communication happens on the listener’s terms (and realizing you’re not actually surrounded by idiots)
- Understanding the Four Types of Human Behavior: Red, blue, green, and yellow, and how to effectively communicate with each
- Why it’s important to adjust how we speak to different people, especially in sales meetings
- Best way to handle conflict with confidence depending on who you’re speaking to
- How the principles of communication change depending on the method of communication
SEGMENT 2 with Lindsay Wilson, starting at 17:45: Most people think they are bad a sales. What they are really not good at or what they don’t do is marketing and sales. How do you keep moving suspects and prospects through the sales funnel?
Lindsay Wilson is the Sales Operations Leader at AnswerConnect. She has over a decade of experience in sales in different industries, including advertising, logistics, and real estate. She’s a working mom with 2 boys, and works remotely from her home near Portland, Oregon.
- How to go about maintaining contact and moving leads through the sales funnel
- How important is it to follow up quickly?
- Creating a personal relationship with leads and figuring out what problem you’re solving
- Why it often takes multiple touchpoints to move a prospect through the sales funnel
- Online tools, platforms, and practices that can be effective in converting leads
- Common challenges in lead conversion and how to overcome them
- At what point is a prospect not a lead anymore?
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