We first talk to one of my favorite entrepreneurs and guests, Guy Kawasaki, on life lessons he has learned from 62 years on earth, as one of the Apple employees originally responsible for marketing the Macintosh computer line, founder of his own software companies and venture capital […]
First, is anything private in this world anymore? With all the information that is collected on us digitally, and through all the cameras that are posted everywhere including everyone’s cell phone, is anything really private anymore? More importantly, how does a small business deal with the very […]
We first talk about how small businesses can stand out in a noisy marketplace. When there is a lot of noise in the marketplace, it makes it much more difficult for your company to be heard. But even if you are heard, you have to deal with […]
We first talk about the elements of successful sales funnels. We have all heard of sales funnels, where you identify a prospect and bring them through a series of steps so they eventually become your customer. But how do these funnels work online?
Then, small business owners are […]
We first talk about courage. It’s a word that is thrown around small business and our society a lot these days – you need to have courage to start a business, you need to have courage to say what you stand for. But what really is courage? […]
Writing copy associated with your business is so critical, whether it’s the latest marketing piece, copy on your website, or a blog post or a letter thanking a customer. Copy is all part of the brand story you are consistently telling your customer. We show you why […]