Introduction
On this episode of Business Insanity Talk Radio, we first talk about how to utilize celebrities as part of your marketing strategy with very little cost involved. Then, we’ll show you where to start in deconstructing an industry like Uber did with taxis and Netflix did with the movie rental industry. Plus, negotiating is a big part of small business, but most of us stink at it; we’ll show you the steps you need to take to be a great negotiator. Also, one of the top questions I get asked by small business owners is “where can I get money to grow my business?” With crowdfunding it’s easier than ever – we’ll show you how! Finally, we’ll discuss the key to identifying prospects and converting them into customers.
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Segment 1: Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience – and 6 companies under her belt – Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, and getting your products to A-List celebrities. Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Neiman Marcus, Saks 5th Avenue and Bloomingdales. She’s also appeared in the pages of almost every major fashion and lifestyle magazine, and has been on TV shows like Access Hollywood, Extra and the E! network.
1:30 – Why are celebrities important in a business?
3:00 – How do you decide which celebrities will help influence your potential clients?
4:15 – How do you even send your product to a celebrity?
7:30 – Why do celebrities want anything to do with entrepreneurs?
8:00 – How successful is this strategy?
9:45 – Can small business owners employ this strategy themselves?
Segment 2: Seth Merrin is an entrepreneur, global business leader and philanthropist who has reinvented how Wall Street uses technology. Scott is currently the founder and CEO of Liquidnet, a trading network that connects more than 800 of the world’s leading asset managers to large-scale equity trading opportunities in 44 markets across five continents. Scott was twice named as the “Innovator of the Decade” by Advanced Trading. He was included in Forbes “Ones to Watch” and Treasury & Risk’s “100 Most Influential People in Finance” lists. He is the author of “The Power of Positive Destruction”. All proceeds from the book will go directly to the Agahozo-Shalom Youth Village (ASYV), which is a home, community, and high school for vulnerable youth in Rwanda.
15:30 – What is Positive Destruction?
16:30 – How to identify underlying inefficiencies within an industry and turn those into opportunities.
18:30 – How to create an unfair competitive advantage in your favor to increase chances of success.
20:30 – Why it’s difficult to revolutionize your own industry.
22:15 – What separates the winners and the losers of attempting positive destruction?
Segment 3: Corey Kupfer has negotiated successful deals for over 30 years as an entrepreneur and lawyer. But according to his mother, he’s been negotiating non-professionally since he could talk. He’s the author of “Authentic Negotiating: Clarity, Detachment & Equilibrium – The Three Keys to True Negotiating Success & How to Achieve Them” (February 21, 2017).
31:45 – What is authentic negotiating?
33:00 – What are some of the top reasons negotiations fail?
34:30 – What are some of the steps one needs to take to be a great negotiator?
35:30 – What have you learned from some of your toughest negotiations?
Segment 4: Ken Staut is the CEO of GrowthFountain and one of America’s leading authorities in equity crowdfunding. His dad was a small local business owner and at a very young age, he saw first-hand the positive impact a small business can have on the local community – and also witnessed the difficult nature of accessing the capital and resources necessary to grow.
41:00 – Ken’s reason for getting into crowdfunding with GrowthFountain.
42:15 – What is the impact of crowdfunding on small business?
43:00 – How are investors protected?
43:45 – How much can small businesses expect to raise via crowdfunding?
45:30 – Ken’s outlook for the future of FinTech.
Segment 5: Liston Witherill is a digital marketer and CEO at Good Funnel. He helps tech and info businesses understand their customers to sell more by improving conversions through copy, persuasion, pricing, positioning and automation. He’s an environmentalist and hip-hop artist, too.
50:00 – Know your buyers or you’ll never be successful.
51:15 – How to learn about your buyers by actively talking to them and researching them.
52:00 – How do you use that information to improve your conversion rates?
Sponsored by Nextiva.
