Welcome to our April Fool’s Day Edition of Business Insanity Talk Radio. We have a great line up of guests as usual, but some of our guests are not real thought leaders but a fiction made up by our producer, Debbie Schreiner. Can you pick the real guests and the ones that are a figment of Debbie’s imagination?
On today’s show we’ll first introduce you to the 11 people skills that will get you everything you want. Next, have you ever wondered how James Bond got so successful? We are going to discuss his key to success and what small business owners can learn from it. Then, we’ll talk to a marketing expert on how to build your brand. After, a globetrotting social media expert will share what she has learned traveling around the work. Finally, we talk to a small town entrepreneur on how “small town charm” can benefit every business, regardless of location.
Listen and enjoy:
Segment 1: Dave Kerpen is an entrepreneur, speaker, and bestselling author. He is the founder and CEO of Likeable Local, a social media software company, and the chairman and cofounder of Likeable Media, an award-winning content marketing firm for brands. He is among the most popular writers in LinkedIn’s Influencer program, is one of the most read contributors for Inc.com, and has been featured by CNBC, BBC, ABC World News Tonight, CBS’s The Early Show, the New York Times, and more. Dave has keynoted conferences and webinars across the globe. He is the author of “The Art of People: 11 Simple People Skills that Will Get You Everything You Want”.
2:30 – How does “The Art of People” expand upon Dale Carnegies “How to Win Friends and Influence People”?
4:00 – The #1 people skill that will get you everything you want.
5:15 – How do you train yourself in this skill?
6:30 – The one simple key to networking that nobody talks about.
9:00 – How to blow off the right people.
Segment 2: Meredith Redgrave is passionate about building better brands, one company at a time. After receiving her MBA from the prestigious London Business School, Meredith went on to start a successful brand consulting company, MRed Consulting. She’s the author of the new book, Double 0 Success: Seven Secrets to Success from James Bond.
15:30 – What makes James Bond so successful?
16:30 – When you talk about dressing for the mission, what do you mean by always have a backup plan?
18:00 – What are the Bond-like qualities that you think small business owners should apply to their business?
19:45 – Why is it important for small business owners to know their enemies?
21:30 – How to use cool gadgets appropriately.
22:45 – The best way to make a strong first impression.
Segment 3: Keith Kriegler is the Chief Strategy Officer for White Space Marketing. He’s a 25-year sales and marketing professional whose background includes being a partner in a marketing firm, working at various agencies and a background in broadcast sales. He is a contributing author to “Success Hackers”, which is now available on Amazon. The book is a collaboration of entrepreneurs on how to break the success code.
31:15 – Where should small business owners start in creating their brand?
32:00 – How do you find your point of differentiation?
33:15 – Who is doing this successfully?
35:30 – How do you continually reinforce your brand?
36:15 – The biggest mistake small business owners make when establishing their brand.
Segment 4: Christina Harrison studied Marketing at UCLA and after graduating she created the popular blog, “Sassy and Social” where she shares clever insight on social media do’s and don’ts. Today Christina travels the globe speaking about all things social media. She’s the author of “Tweeter Dee and Tweeter Dumb: Navigating the Wonderland of Social Media”.
40:45 – Is it essential for a small business owner to hire someone to handle their social media? Or is it something they can do on their own?
41:15 – What are the biggest mistakes you see small businesses make when it comes to social media?
42:00 – Why you should “Meme-Check Yourself Before Your Wreck Yourself”.
43:15 – How social does a small business owner have to be?
44:15 – Advice for setting boundaries on professional vs. personal social media pages.
45:00 – Why you should friend the Mad Haters.
Segment 5: Sandra Jones, a native of Douglassville, Texas, learned a thing or two about small towns while helping out at her family’s Restaurant, “The Douglassville Diner.” She studied Accounting at Texas A&M University and worked in corporate finance for 15 years. In 2012, she left the financial world to start her own business. Combining her passion for coffee and connection, “Cup of Cheer” is a specialty coffee shop in Austin that’s dedicated to fostering the small business buddy system. In her book, “Small Town Swagger: How to Charm Customers for Life”, Sandra shares how adding small town charm and kindness can help your small business soar.
50:00 – What is small town swagger?
50:30 – How does small town swagger help businesses?
51:30 – How does Cup of Cheer foster the small business buddy system?
52:15 – How to apply the small town swagger technique to your business.
