On this episode of Business Insanity Talk Radio, we first talk to fitness icon Tony Little about his success using television to sell his products. Then, we talk to Shama Hyder who reveals the two digital marketing analytics that your business MUST be looking at. Plus, we meet a lot of personalities when we work at a small business, we’ll show you how to adapt to work with all of them. Also, many small business owners are looking for the next great innovation. But how do you spot the next Uber, or the next Netflix? We’ll discuss how disruptive innovation is changing the business marketplace. Finally, we all know that we need a high credit score, but did you know that your business does too? We’ll show you three critical factors that affect your business credit score and how to check it.
Listen and enjoy:
Segment 1: Tony Little has been a television and fitness icon for more than 25 years. Inducted into the National Fitness Hall of Fame in 2006, Tony is instantly recognizable everywhere he goes, with a legendary reputation for being able to turn adversity into victory. He is known as “America’s Personal Trainer” has appeared on national television shows including The Tonight Show with Jay Leno, The Today Show and Nightline. Over 45 million people own products bearing Tony’s name, and his success crosses international boundaries, with his 7 infomercials having aired in 81 countries. Tony was named Entrepreneur of the year by Ernst & Young in 2009 and he was honored in 2013 by HSN with its highest honor — The Legend Award.
2:20 – What is the biggest barrier to getting a person to purchase from TV rather than a retail store?
3:15 – How Tony got started selling on TV.
6:45 – Tony is well-known for being an extremely positive person. But does he feel there are some circumstances that are insurmountable?
7:45 – The biggest challenge Tony faced in his life.
Segment 2: Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company, she has been called the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Her latest book is called “Momentum”.
15:45 – Why is digital marketing so critical to the success of small businesses?
16:15 – How to achieve agility through analytics.
17:15 – The two digital marketing analytics small businesses should be looking at.
20:00 – Why your company may not be “customer-focused” like you think it is.
23:00 – How to get more out of the marketing you’re doing.
Segment 3: Merrick Rosenberg is the CEO of Take Flight Learning. He is the author of two books, “The Chameleon: Life-Changing Wisdom for Anyone Who Has a Personality or Knows Someone Who Does” and co-author of “Taking Flight!” Merrick has worked with more than half of the Fortune 100 companies in the US and around the world.
31:30 – We meet a lot of personalities when we work at a small business – how do we adapt to work with all of them?
32:15 – Are you an eagle, parrot, owl, or dove? How to figure out your personality style.
34:00 – Do effective teams need a variety of personalities?
34:50 – “The Chameleon” presents twenty-two fables that capture the challenges people experience in their life story. Through these fables, readers gain self-awareness, deepen relationships and live more fulfilling lives.
35:30 – Are all CEOs eagles? What personalities are Donald Trump and Hillary Clinton?
Segment 4: Bill Walsh is the CEO/Founder of Business Coaching/Venture Capital Firm Powerteam International. Bill hosts and speaks at events all over the world! He is an accomplished author, speaker, radio personality and movie celebrity. Ranked in the Top 10 Business Coaches of 2015 by GURU Magazine. He is the author of the Best Selling Book “The Obvious”.
41:00 – How disruptive innovation is changing the business marketplace.
42:00 – Turn your customers into raving fans. Turn your raving fans into marketing partners.
43:15 – Always add value first.
44:00 – How to network the right way!
45:30 – How do you prepare for networking events?
Segment 5: Peter Bolin is the Director of Consulting and Analytics at Experian.
50:00 – Why your business needs a high credit score.
50:30 – Where small businesses can go to access their credit report and check their credit score planner (www.businesscreditfacts.com).
51:15 – What three critical factors affect your business’s credit score?
52:00 – What’s a good business credit score?
Sponsored by Nextiva and Sage Summit.
