Introduction:
On this episode of Business Insanity Talk Radio, we first talk about what it really means to put people first in your business. Then, we’ll talk to a man who has started and invested in over 50 business about what he has learned. Next, we’ll show you how it’s possibly to run a company for financial success and social good. After, we’ll help you stop micromanaging your employees by showing you that the more you manage engagement, the less engagement you get. Finally, we’ll show you the key to engaging your prospects on Facebook.
Listen and enjoy:
Segment 1: Howard Behar‘s career in business spans over 50 years, all in consumer oriented businesses covering several industries. He retired from Starbucks Coffee after 21 years where he led the domestic business as President of North America and was the founding President of Starbucks International. During his tenure, he participated in the growth of the company from 28 stores to over 15,000 stores spanning five continents. He has also authored two books on leadership titled “It’s Not About the Coffee” and the newly released “The Magic Cup”.
1:45 – How to look at customers as human beings.
2:30 – How do you practice the philosophy “people first”?
4:15 – How do you know if you are putting people first?
5:30 – Why you shouldn’t say people are your greatest asset.
7:00 – Example of a business really caring about its people and the result on company culture.
Segment 2: Howard Love has founded or co-founded over 15 businesses and invested in over 50 startups including Trulia and HotelTonight.
15:15 – What is “The Start-Up J Curve”?
16:55 – Almost no business plan ends up becoming the reality.
18:15 – What is the toughest part of the J Curve?
21:00 – What is the difference between start-ups that succeed and start-ups that don’t?
22:15 – What changes are taking place in the start-up landscape today?
23:45 – The interesting thing about Howard’s investments.
Segment 3: Mark Rampolla is the cofounder and Managing Partner of Powerplant Ventures. He was the founder and CEO of ZICO Beverages from 2004 until 2013, when it was purchased by The Coca-Cola Company. Mark has also been a personal investor and advisor to dozens of early stage businesses addressing important social challenges in the food, beverage, and technology industries. He started his career as a Peace Corps volunteer in Central America and later operated packaging businesses across Latin America and the Caribbean for International Paper. Mark is the author of the book “High Hanging Fruit”.
31:15 – Is there really time to run a company and do social good?
33:15 – The benefits a social mission has on employee morale.
33:55 – What was the mission of ZICO Beverages?
34:45 – How do socially minded companies contribute to economic growth?
35:50 – What is the fastest growing sector of socially minded companies?
Segment 4: As the founder of Juice Inc., Brady Wilson functions as a human energy architect, working with leaders to build the conditions in which innovation, value creation and unforgettable customer experiences can flourish. Brady is the author of 4 books: The Power of Conversation, Finding the Sticking Point, Love at Work and his latest, Beyond Engagement. He helps leaders step into life’s grittiest tensions, inspiring them to create a sustained approach to positive change—and better business results. Brady has had the privilege of partnering with lots of good companies including 20th Century Fox, American Express, Pfizer and YUM! Brands.
41:00 – The more you manage engagement, the more disengagement you produce. Why?
42:00 – What should a leader do instead of micromanaging?
43:00 – The link between energy and engagement.
43:45 – The leader’s longest journey: How to shift from parenting to partnering.
45:30 – Why it’s time to take a Survey sabbatical.
Segment 5: Rachel Durkan is the founder and owner of Paradigm Marketing and Design which provides comprehensive marketing services including strategy development and execution, and creative solutions.
49:30 – What is the key to engaging prospects on Facebook?
50:30 – Where should the touch process start?
51:15 – The 80/20 Facebook posting rule.
52:15 – What is the key to getting your post in newsfeeds?
Sponsored by Nextiva.
