Introduction:
On this episode of Business Insanity Talk Radio, we first discuss Wicked Strategies. The word wicked is not one that many people use when they think about small business, but my first guest thinks it’s a cornerstone for success. Next, we will show you how by doing just 5% more in certain areas of your business can be the difference between success and failure. Also, can your accounting system and data actually be hurting the management of your company? We’ll talk about how it may be killing your business. Finally, learn how using Facebook Live can benefit your business!
Listen:
Segment 1: John C. Camillus is the author of “WICKED STRATEGIES: How Companies Conquer Complexity and Confound Competitors”. He is also the Donald R. Beall Professor of Strategic Management at the University of Pittsburgh. He has served as consultant on strategic management to over 100 organizations on four continents, including many Fortune 500 companies.
1:45 – Why use the word wicked?
2:45 – What are wicked problems?
6:00 – How Wicked Strategies differ from traditional approaches.
7:45 – What a “feed forward” approach is, and why it is essential for small businesses.
9:00 – How organizational structures must change to enable Wicked Strategies to flourish.
Segment 2: Michael Alden is the founder and CEO of Blue Vase Marketing, a multi-million dollar marketing firm that has been ranked by Inc. Magazine as one of the fastest growing private firms in America. He is the author of “5% MORE”. His first book “Ask More, Get More” was a national bestseller.
15:30 – Why is 5% more so important?
16:45 – Why you should spend 5% more time with your current customers.
17:15 – Why you should increase your product/service prices by 5%.
20:45 – How you can motivate your team 5% more.
23:00 – The importance of setting microgoals.
Segment 3: Dr. Reginald Tomas Lee is an executive advisor and innovator in the areas of cost, cash flow, capacity management, and supply chain. Reginald has worked for brands such as GM, IBM, Oracle, and EY and has advised leading brands such as Toyota, Disney, Dell, DuPont, and The Home Depot. His latest book is “Lies, Damned Lies, and Cost Accounting: How capacity management leads to improved cost and cash flow management”. His belief is that managerial accounting creates misleading information.
31:30 – The current problem with managerial accounting that exists in most businesses.
32:30 – Why cash flow profit should replace accounting profit.
33:45 – Steps small business owners can take to start paying more attention to cash flow.
34:45 – Why cost-centric thinking leads to bad management decisions.
Segment 4: Barry Moltz shares how to get your business unstuck.
40:30 – Do any of these sound familiar?
41:15 – How to take your business to the next level.
42:45 – What’s in the Unstuck course?
46:00 – Special offer code.
To learn more visit, www.barrymoltz.com/unstuck
Segment 5: Eric Olson is the CEO of EPO Communications and the host of “The Eric Olson Show”. He is an internet marketing expert and his signature products are List Building Strategy, Facebook Advertising Secrets, and Launch Your Product Like A Pro.
49:50 – What is Facebook Live?
50:45 – The importance of a good description for your Facebook Live video.
51:15 – When is it a good idea to broadcast with Facebook Live?
51:45 – How long should a Facebook Live video be?
52:15 – What are the benefits of using Facebook Live?
Sponsored by Nextiva.
