Introduction
On this episode of Business Insanity Talk radio, we first discuss why we spend too much time focusing on our weaknesses and not enough time on our inherent strengths, and why this could be what’s holding us back from true success. Then, we’ll share five strategies to help your small business win in a digital economy. Also, we discuss why diversity is vital to your small business’ success. Plus, can you pitch your company in 30 seconds? We’ll show you The UPS Store’s great initiative to help small businesses conquer their elevator pitches. Finally, many business want to develop an app for the Apple iTunes App Store; we’ll give you more details on how to do that, including how much it costs.
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Segment 1: Bill Munn, author of “WHY MAKE EAGLES SWIM? Embracing Natural Strengths in Leadership & Life”, is a leadership coach, speaker, former Dow 30 top executive with an MBA, and former university teacher of finance and economics. With his twenty year corporate experience and twenty-six year career coaching executives around the world, combined with his background in time management, team-building tactics, and corporate development, Bill expertly explains his insightful theme that true success lies in focusing on one’s inherent gifts.
1:30 – Why we focus too much on trying to fix weaknesses rather than leveraging our inherent strengths, and the three forces that fuel our obsession with weakness.
6:00 – How do you figure out which of your strengths you should focus on?
7:30 – Listening for revelation: How to listen to others to discover their attributes.
9:00 – Interviewing for revelation: How to interview candidates to reveal telling attributes.
Segment 2: Dushyant Sukhija, author of “The Cisco Way: Leadership Lessons Learned from One of the World’s Greatest Technology Services Companies”, is a former executive with Cisco Systems. He has an MBA from Santa Clara University in California and a Bachelor of Technology degree in electrical engineering from the Indian Institute of Technology in New Delhi, India.
15:15 – Why your customer isn’t King; your customer is Queen.
16:00 – How to engage your customers in defining your product and service offering.
18:15 – Is the customer always right or is the customer always the customer?
19:30 – The five strategies to win in a digital economy.
23:00 – Leadership lessons from Cisco.
Segment 3: Jennifer Brown is a global authority and dynamic speaker on topics of workplace diversity and inclusion, helping thousands of business leaders worldwide implement sustainable diversity and inclusion practices for their organizations. An award-winning entrepreneur and in-demand expert on the changing demographics of the modern workforce, women’s career issues, LGBT dynamics and the future of work, Brown has appeared in leading media outlets such as The New York Times, Forbes, Inc, The Wall Street Journal, Chicago Tribune, Diversity Journal, Fox News, WCBS and more. Brown and her team at Jennifer Brown Consulting have worked with corporations such as Toyota, Starbucks, Bristol Myers and Samsung.
31:00 – Why diversity and inclusion in the workplace is vital to a successful business.
32:45 – Best practices for recruiting to ensure your business is cultivating a culture of diversity and inclusion.
34:00 – The most vulnerable people groups in the workplace and how to serve them better.
35:45 – Diversity starter kit for CEOs: How to make a difference in 30 minutes.
Segment 4: Michelle Van Slyke is the Senior Vice President of Marketing and Sales for The UPS Store, Inc., which provides print and small business solutions to entrepreneurs and small business owners at 4,500 franchise locations across the U.S. No stranger to small business, Michelle began working at her parents’ gas station at age 10.
41:00 – The UPS Store’s first ever YouTube web series – Elevator Pitch – featured Marcus Lemonis of CNBC’s The Profit. What is it about?
42:15 – 85 percent of small business owners believe that a good elevator pitch is a must-have for success; why don’t more small business owners have one?
43:00 – What is the key to having a successful elevator pitch?
44:15 – Why you still need to have a business card.
45:45 – What do the winners of the Elevator Pitch get from The UPS Store?
Segment 5: Todd Moore is an app developer, technology host, and published author. His most popular application, White Noise, has been downloaded by millions of sleep-deprived customers. Although his app has received critical acclaim in the press, the biggest compliment came from Jimmy Fallon when he spoofed an Axl Rose edition of it on his “Late Night” show. Todd is author of the book “Tap, Move, Shake” (featuring a foreword by Steve Wozniak of Apple, Inc.), which shows how anyone can publish their ideas to the iTunes App Store. He can be found giving tech advice at mobile conferences.
49:45 – How to publish your ideas to the iTunes App Store.
51:30 – What is the cost of developing an app?
52:15 – What is the key to your app’s success?
