Introduction
On this episode of Business Insanity Talk Radio, we first talk about swagger; what exactly is it and why it helps us in life and in business. Then, many of us struggle with automated marketing campaigns that produce revenue; I am proud to welcome to the show a man that has been called the Billion Dollar Brand Man, the Profit Pioneer and an Automation Apostle. Plus, I always joke that I am an entrepreneur because I can’t hold a real job, but there’s a lot of truth to that and we’ll show you why that just might be the key to being a successful lifelong entrepreneur. Also, I have found that a lot of ambitious people in business struggle to find satisfaction in what they do; we’ll show you the secret to finding that satisfaction. Finally, we’ll discuss how employers can retain their employees and what one company is doing to achieve this.
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Segment 1: Randy Cohen has more than 25 years of CEO experience and significant expertise in entrepreneurial ventures. He grew his current company from infancy to $70M in revenue, high profitability, and global prominence as a market leader. In 1990, Cohen founded TicketCity. Seven years later, he launched the ticket industry’s first e-commerce website devoted to major sporting and entertainment events. He is the author of the new book “Secret Swagger: How to Own Your Cool in Life and Business”.
2:15 – Why is swagger important to being successful in business?
4:30 – Swagger is authenticity.
6:00 – Lady Gaga and other swagger icons, including Richard Branson.
8:45 – Does fake it ‘til you make it apply to swagger?
Segment 2: Trevor Otts is the cofounder of the Peak Performers Institute.
15:00 – Where to start in creating a successful automated email marketing campaign.
17:45 – The problem with sales funnels.
19:15 – Why you don’t need more customers.
20:30 – The biggest problem facing entrepreneurs and how automation can help.
Segment 3: David Thomas Roberts has been in business for himself since the age of twenty-one. He is a published author, with two political thriller Best Sellers to his credit, “Patriots of Treason” (2012) and “A State of Treason” (2014). Inspired by his four children, Roberts recently released his inaugural unconventional business book titled, “Unemployable! How to be Successfully Unemployed Your Entire Life.”
31:30 – Why are some people unemployable? Is that a good characteristic for an entrepreneur?
33:45 – How to you sustain “successful unemployment” your entire life?
34:45 – You can’t push a wet noodle.
35:30 – The most important attribute of a true entrepreneur.
Segment 4: Seth Buechley is a serial-entrepreneur and business founder. In his most recent role as President of Solid USA, Seth helped bring cellular and public safety radio coverage to some of the most recognized venues in America, including the Empire State Building, the NY Subway, Moscone Center, and Daytona International Speedway. He is the author of “Ambition: Leading with Gratitude”.
41:00 – Why do ambitious people in particular struggle to find satisfaction?
41:45 – How does gratitude combat the negative side of ambition?
42:30 – How to take a detailed account of what you’re thankful for and give up striving.
44:30 – How do you balance gratitude and drive?
Segment 5: John Martorana is expert in growing businesses and organizations through bold marketing and communications programs. At Oxford Communication, John takes the lead on engagement oversight, strategic planning, and client leadership. Under his leadership, NJBiz has named the agency one of the state’s fastest growing businesses and has consistently ranked it as one of the “Top 10 Agencies in New Jersey.”
50:00 – What are the best ways employers can retain employees? How is Oxford Communication going about this?
