Introduction
On this episode of Business Insanity Talk Radio, we first talk about branding and how the best brands in the world get their customers “laid”. Then, we’ll show you what small businesses can learn from Lady Gaga and drag queens. Plus, we discuss how to handle a disaster should one every strike your business. We also talk about the results of a new survey that reveal what small business owners think about the future. Finally, lots of small biz owners out there become experts in their industry by creating a podcast. We’ll show you how to monetize it.
Listen
Segment 1: Deb Gabor was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brand and author of Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything.
1:00 – Why do you pair the concepts of branding and sex?
2:45 – What makes a strong brand and which companies are doing it well.
4:45 – The essence of branding is creating conditions of love, a notion of irrational loyalty.
8:00 – The indications you have a brand problem.
9:30 – The first thing to do when you have a brand problem.
Segment 2: Jackie Huba is author of four best-selling books, including three on customer loyalty. Her book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.” Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book Citizen Marketers: When People are the Message. Her latest book is Fiercely You: Be Fabulous and Confident by Thinking Like A Drag Queen, endorsed by none other than the top drag queen in the world, RuPaul.
15:30 – Lady Gaga is a brilliant marketer and is employing loyalty strategies that businesses can learn from.
17:15 – Focus on your “One Percenters”.
19:30 – Make your customers feel like rock stars.
21:00 – Be fabulous and confident by thinking like a drag queen.
22:45 – How do you have a persona and also be authentic?
Segment 3: Randall Bell, PhD is a socio-Economist, keynote speaker, best-selling author and the expert in Success Research. He is the author of Me We Do Be: The Four Cornerstones of Success. The strategic and problem-solving skills of Dr. Bell are well established. He consulted on the World Trade Center, the Flight 93 Crash Site, the BP Oil Spill, Hurricane Katrina, the nuclear testing on the Bikini Atoll, and several other tragedies including the JonBenét Ramsey and O.J. Simpson cases.
31:30 – People Magazine calls you a “Ghostbuster,” the Wall Street Journal calls you “Dr. Disaster,” and the Los Angeles Times calls you the “Master of Disaster.” Where did you get all these nicknames?
32:15 – How did you get started in disaster recovery?
33:30 – How do businesses survive when disaster strikes?
34:45 – How much should businesses shape the message of what happened?
Segment 4: Brendan Walsh is the Executive Vice President of American Express Global Commercial Payments. He is responsible for acquisition, growth and retention of small, middle market and large market companies in the U.S.
40:30 – American Express’s survey of over 3,000 small business owners all over the world
41:45 – What was the most striking finding?
42:30 – Why is implanting innovations one of the biggest challenges for small businesses over the next few years?
44:30 – The survey’s findings in relation to small business financing.
Segment 5: Dan Walton is passionate about making tools to empower creators and communicators. He has created Cast.market that enables podcasters and potential sponsors to explorer the podcast landscape and track any show’s popularity across time and geographic region.
49:45 – What is Cast.market and how does it work?
50:45 – What are the typical prices for sponsors?
51:45 – The success of Cast.market
Sponsored by Nextiva.
