Introduction
On this episode of Business Insanity Talk Radio, we first talk about the large role asking great questions plays in your success in business and life. Then, we’ll show you how to identify the key multipliers in your business that will increase the value of your business when you go to sell it. Plus, we’ll show you how to capture your data and turn it into profit-driving strategies and solutions. Also, we’ll show you why the manner in which an employee leaves a company is just as important as how they come in. Finally, so many small businesses are missing an incredible opportunity to build their culture and brand by not using video; we’ll show you how to get started.
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Segment 1: Frank Sesno is the author of “ASK MORE: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change”. He is an Emmy Award-winning journalist and former anchor, White House Correspondent, Washington Bureau Chief, and talk show host for CNN. He currently serves as director of George Washington University’s School of Media and Public Affairs.
1:30 – The issue of trust in the media.
3:30 – How we can use questions to hold those in power accountable.
5:00 – The best leaders are the best listeners.
6:45 – “The Commander’s Rule” and “Customers for Life”
8:15 – How to develop the skills to question and listen, rather than talking all the time.
Segment 2: Steve Little is an acclaimed serial entrepreneur and visionary who knows how to build and scale a successful business and generate impressive returns for founders and investors. Beginning with his first venture at the age of 13 (which he sold at the age of 15 for a 6-figure sum), Steve has built and sold dozens of highly successful companies of all kinds from idea to 9-figure exit, including venture-backed software companies which generated hundreds of millions of dollars in revenue, employed hundreds of people worldwide, and produced impressive returns for investors. Now, with Zero Limits Ventures, Steve works with founders to accelerate the true “value multipliers” in their businesses and assure them lucrative exits at acquisition.
15:45 – What are the key multipliers that skyrocket the value of a business?
17:45 – Strategic ways to position your business more aggressively.
20:45 – Which will pay more for a company, a strategic buyer or a financial buyer?
23:00 – Types of buying classes and finding the best fit for your business.
Segment 3: Andrew Roman Wells is the CEO of Aspirent, a management-consulting firm focused on analytics. Andrew has also held executive roles in industry as Director of Business Intelligence at Capital One and built solutions for a wide variety of industries and companies including Coca-Cola The Home Depot, Wells Fargo, HP, Time Warner, and Merrill Lynch. He is the author of “Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions”.
31:30 – Why don’t most small business owners know how to access and analyze their data?
33:45 – Mistakes companies make with analytics.
34:30 – What steps can you take to make sure your analytics are accurate?
35:00 – The knowledge doubling curve and how companies can take advantage of it.
Segment 4: Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Her latest book is “The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees”.
41:00 – The Boomerang Principle and why companies must embrace it.
43:00 – Why honoring past employees helps build strong businesses.
45:00 – How to build a valuable alumni program.
Segment 5: Vern Oakley is a veteran filmmaker, speaker, and industry thought leader. He is CEO and creative director of Tribe Pictures, and author of Leadership in Focus: Bringing Out Your Best on Camera.
50:00 – The power of video to impact company culture, the bottom line and the legacy of a leader.
50:30 – How to harness the power of video in your organization.
51:45 – What should the video be about?
