Introduction
On this episode of Business Insanity Talk Radio, we first talk about the latest strategies your small business needs to succeed on social media. Then, we’ll show you how to use and look for common sense when hiring the best people and building a successful company. Plus, we’ll share the results of AT&T’s latest small business survey that reveals a certain demographic in particular is excited about supporting small business in their community. Finally, FedEX just completed its Small Business Grant Contest giving away $120,500 in total cash and prizes, the largest amount in the contest’s history! We’ll talk to the Chicagoland winner about how she plans to use the money in her business.
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Segment 1: Gail Martin is the author of “30 Days to Social Media Success”, which was named one of the Top 5 Business books by TheWashingtonPost.com. That title was also chosen by FedEx Office and OfficeMax to be among a handful of books featured in-store, and it was also featured on LifeHack as one of the 20 business books to read in 2016. Her new book is “The Essential Social Media Marketing Handbook”.
1:30 – What worked with your social media strategy two years ago won’t work today. Why?
3:10 – Where should small businesses start with their social media strategy?
5:00 – Tools to help you manage your social media posts (but be careful!)
7:15 – How important is video in today’s social media strategy?
8:45 – How do you suggest small businesses use video to enhance their brand on social media?
Segment 2: Rex Conner is the lead partner and owner of Mager Consortium. He says he has witnessed the common violations of common sense while working as a trusted partner inside of more than 50 companies in dozens of industries over the last three decades. He began his professional pursuits as an Instructor Pilot for the USAF and, while in the Air Force, served as an academic instructor, flight examiner, and detachment commander. He is the author of “What if Common Sense Was Common Practice in Business?”
15:30 – What is the standard for what common sense is?
17:00 – How to write a common sense job description; the best ways to translate your requirements in order to make them understandable on job listings.
20:15 – How to determine if a candidate is a good fit for your company.
21:15 – How to hire for fit and train for skills.
23:00 – Can you test for common sense in the interview process?
Segment 3: LaKendra Davis is the Assistant Vice President of Sales Transformation supporting AT&T Small Business Solutions. She helped to create oxyGEN which is AT&T’s 11th Employee Resource Group (ERG), a 501c3 organization created to attract, develop and retain future leaders of the business. In two short years, oxyGEN grew to over 12,000 members across 40+ states.
31:30 – What are the results of AT&T’s small business survey?
32:00 – Why are consumers, particularly Millennials, excited about supporting small businesses?
33:30 – How can small businesses market to Millennials?
35:15 – How important is it to have WiFi in retail stores?
Segment 4: Barry Moltz shares how to get your business unstuck.
40:30 – Do any of these sound familiar?
41:15 – How to take your business to the next level.
42:45 – What’s in the Unstuck course?
46:00 – Special offer code.
To learn more visit, www.barrymoltz.com/unstuck
Segment 5: Manvee Vaid is an art curator, social entrepreneur and founder of two online platforms: Deccan Footprints and Terra Klay, focusing on the Folk and Tribal artists and artisans from small communities in India who are continuing an age-old tradition in art and crafts sector.
50:00 – What does it mean to your business to win FedEx’s Small Business Grant Contest?
50:30 – Terra Klay and the beauty of handmade.
51:45 – What will you use the grant money for?
