Overview
In this episode of Business Insanity Talk Radio, we first talk about how, regardless of your political leanings, Donald Trump is a brilliant branding expert. We’ll show you what you can learn from political branding to benefit your business. Then, we’ll talk to the owner of a company in a quirky market to show you how to go from idea, to raising money, to manufacturing products and have it all work. Plus, it is very common for a small business owner to seek additional cash as they grow their business. But once you have run out of your own money and the bank has turned you down, where do you go? We’ll show you where new possibilities are opening up. Also, people always say that failure is necessary for success, but is it or is it just a story we tell ourselves when we fail to make ourselves feel better? Finally, we’ll talk to an entrepreneur who started a business because she had a problem she wanted to fix for herself and how you can do the same.
Listen
Segment 1: John Tantillo, Ph.D. is a branding/marketing expert. He has written numerous articles which have been published in major US news organizations which include FoxNews.com, Washington Times, The Daily Caller and Talkers Magazine. He is the author of the popular book, “People buy brands, not companies”.
1:30 – What makes President Trump great at marketing and branding.
2:45 – How can businesses do branding better?
5:00 – How branding and marketing is replacing messaging and communications.
6:30 – How do you figure out if your branding and marketing messages are resonating with your customers?
7:30 – Are people really going to tell you what they think in surveys? Or is social media a better indicator?
9:30 – Simple messaging is KEY.
Segment 2: Matt Dryfhout is an entrepreneur who first launched the original and patented BaKblade to tremendous success when the army of hairy-backed men out there realized there was finally an easy way to keep back hair under control. Since then, the product has expanded and improved with the recent launch of the BaKblade 2.0, which successfully raised more than $1 million in crowdfunding alone.
15:30 – How did BaKblade come about?
18:00 – What does the 2.0 product look like?
19:45 – How did BaKblade raise over $1 million on crowdfunding sites like Kickstarter and Indiegogo?
21:30 – Who is the target audience for BaKblade’s messagine?
23:00 – What new products are in the pipeline for BaKblade?
Segment 3: Ian Brown has run OnlyInBoards.com since January 2007.
31:00 – What is Only In Boards?
31:45 – What made you start this business? Who are your customers?
32:45 – How did you fund the start up of your business?
33:30 – How Kabbage helped fund the growth of the business
35:30 – What has the capital from Kabbage meant for your business?
Segment 4: Mike Alden is the Founder & CEO of Blue Vase® Marketing, a multimillion dollar Direct Response company capable of creating strategic marketing roadmaps for products and services. Blue Vase has earned the prestigious ranking for three consecutive years as an Inc. Magazine 500|5000 fastest growing private company in America. Alden was named as a Boston Business Journal 40 Under 40 business and civic leader and SmartCEO Future 50 Leader. Mike is the bestselling author of Ask More Get More and 5% More. His latest release is “Blueprint to Business” (release date: November 13, 2017).
41:00 – Are obstacles important for success?
42:30 – How to move forward from a failure or rather a “temporary defeat”.
43:45 – What exactly do you say to yourself?
45:15 – The power of positive thinking.
Segment 5: Muhga Eltigani started making her own hair products in college, when she finally became fed up with commercial products on the market for curly hair- all of which contained chemicals and toxins that were damaging her hair. She committed to using only fresh and natural ingredients in her hair, and shared her journey and products with a large community of black women via her youtube channel. She launched NaturAll Club in the summer of 2016, only two years after graduating from the University of Pennsylvania. NaturAll Club has grown quickly in the past year. They were featured in Forbes 30 Under 30 and increased their membership by 10x.
49:30 – What gave you the courage to start selling your product to other people?
50:30 – How has e-commerce made having your own business easier?
51:15 – What stage is your company at now?
