Overview
In this episode of Business Insanity Talk Radio, we first talk to a B2B advertising expert who shows small businesses how to advertise on LinkedIn and get good results. Then, we discuss what it takes to launch a new brand in 2018. Plus, we clue small businesses in on a new dynamic duo in town that can make them more profitable. Finally, we’ll show you how to stay on top of market trends so you can stay ahead of the competition.
Listen
Segment 1: AJ Wilcox founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide.
1:15 – What are the advantages of social media advertising?
3:00 – Why consider LinkedIn ads over the other ad platforms like Facebook and Google Adwords?
4:15 – What are LinkedIn’s paid advertising options? What do the ads look like when our prospect is on LinkedIn?
6:30 – What kind of targeting is available on LinkedIn?
7:45 – What should small business set as their budget for LinkedIn advertising?
9:00 – Is LinkedIn advertising something you can do yourself or should you hire a professional?
Segment 2: Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This.”
15:15 – How should we think about launching brands in 2018? How is this different than years past?
17:15 – What makes people fall in love with products and services?
19:15 – What’s more important than a great story?
20:45 – The advantages of smaller brands.
23:45 – Brands to be excited about this year.
Segment 3: Nicole Hardin is the Director of Product Management at Sage. She is an industry thought leader for businesses leveraging next-generation technologies. Nicole is presently leading innovation for one of Sage’s global accounting cloud products: Sage Live. Nicole has worked as a technologist for most of her career and, as a previous business owner herself, is passionate about helping businesses achieve their ambitions.
31:00 – How Sage’s partnership with UPS helps small businesses reduce costs.
34:00 – How Sage’s Intelligent Analytics help small businesses become more profitable.
34:45 – How do customers access Sage’s UPS integration?
Segment 4: Mark Howley is the CEO and majority owner of Pacific Bag, Inc. which manufactures their patented one-way degassing valve (i.e. the little belly button in coffee bags) and supplies premade bags for coffee & snacks throughout the world. The business services over 5000 customers in over 60 countries. PBi celebrated its 30th anniversary in 2015.
40:30 – What is a degassing valve and what does it do?
41:30 – How do you stay on top of market trends?
43:00 – How walking trade shows helps you stay on top of market trends.
44:45 – How understanding your customer’s business helps you stay on top of market trends.
Segment 5: Barry Moltz shares how to get your business unstuck.
49:30 – Do any of these sound familiar?
50:15 – How to take your business to the next level.
51:30 – What’s in the Unstuck course?
52:25 – Special offer code.
To learn more visit, www.barrymoltz.com/unstuck
