Overview
On this episode of Business Insanity Talk Radio, we first talk about where small businesses can be effectively advertising online for less money than on Google Adwords or Facebook. Then, in the digital world, our ethics are being challenged every day. We’ll talk about how to get our “analog ethics” back into today’s “digital age ethics”. Plus, we share a new solution for answering questions from your social media followers quickly and easily. Also, the UPS Store just released its “Inside Small Business Survey” that captures sentiments of Americans and their feelings toward both starting and shopping at small businesses. We’ll share some of the most important results with you. Finally, we show you how to get your small business unstuck!
Listen
Segment 1: John Belcher got his start working at Google on the Adwords team. John has personally managed over $5M in ad spend, consulted on another $20M, and implemented tracking and analytics systems to understand which marketing channels are driving results for their businesses.
1:45 – Why you should consult a Google Adwords professional and what to look for when hiring one.
3:30 – How to get started with Search Engine Marketing and how much you should expect to spend.
4:30 – How to avoid “traffic traps” in Google Adwords so you don’t blow your advertising budget.
6:00 – Facebook and Google ads costs are rising. Where can business owners advertise for less money?
7:45 – What results can businesses expect to see from advertising on YouTube? How much do you have to spend in order to see results?
9:45 – How does YouTube advertising work?
Segment 2: Jim Blasingame is one of the world’s foremost experts on small business and entrepreneurship. He is president and founder of Small Business Network, Inc., and creator and award-winning host of The Small Business Advocate® Show, the world’s only weekday radio talk show dedicated to small business, nationally syndicated since 1997. He is the author of the new book “The 3rd Ingredient: The Journey of Analog Ethics into the World of Digital Fear and Greed.”
15:30 – The shift in our ethical world from “analog ethics” to “digital age ethics”.
17:00 – What is concerning about digital age ethics as they are currently?
18:45 – Why there is actually no anonymity on the internet.
20:30 – Where do we start in practicing better digital-world ethics?
21:30 – In the digital world, YOU’RE the product.
23:15 – Where do you hope digital-world ethics go?
Segment 3: Fabio Viviani is best known for his television debut on Bravo’s Top Chef. Fabio brought his talents from Italy to America in 2005 and opened Café Firenze in Moorpark, CA. Today he has over 15 restaurants across the country and is opening more in 2018 in Tampa, Detroit, and D.C., among others. Additionally, he owns Fabio Viviani Wine Collection and a seafood delivery service called Lobster by Fabio. He has also authored four cookbooks, including New York Times Best-Seller Fabio’s Italian Kitchen. Outside of the kitchen, Viviani launched DOPPLE in May 2018, an app where people can record video answers to questions from their followers.
32:00 – How do you go from world-known chef to the technology business owner?
33:30 – What is DOPPLE? What does it do?
35:45 – Have faster and more personal interactions with your followers.
Segment 4: Dr. Luke Pittaway is the Chair of the Department of Management and Copeland Professor of Entrepreneurship at Ohio University. In 2018, Dr. Pittaway was nominated and selected to be United States Association of Small Business and Entrepreneurship’s (USASBE) 2018 Entrepreneurship Educator of the Year and he is currently Vice President of Research for the organization.
40:45 – The UPS Store, Inc. released the findings of their first annual “Inside Small Business Survey”. What did it find?
41:45 – What are the top motivators for Americans wanting to start a small business?
43:30 – What are the top fears Americans have about starting a small business?
44:30 – How does the UPS Store help small business owners who are just getting started?
Segment 5: Barry Moltz shares how to get your business unstuck.
49:30 – Do any of these sound familiar?
50:15 – How to take your business to the next level.
51:30 – What’s in the Unstuck course?
52:25 – Special offer code.
To learn more visit, www.barrymoltz.com/unstuck
