Overview
On this episode of Business Insanity Talk Radio, we first talk about the science of asking for help. We show you why people are more likely to help you than you think, what mistakes you might currently be making when you ask for help, and what the best ways to ask for help are. Then, if empathy is not a word you put into practice a lot, listen up! We show you how empathy can create memorable experiences, cultivate a dynamic team, and align your internal culture. Plus, anyone can get their writing published these days, but how do you get paid to write? We’ll show you how you can actually have a lucrative career as a writer. Also, we show you the key to developing a coherent, inspiring story for your business that empowers employees and attracts customers. Finally, we show you how to increase your sales through inbound marketing.
Listen
Segment 1: Dr. Heidi Grant is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of Reinforcements: How to Get People to Help You. Her previous books include No One Understand You (And What to Do About It), Succeed, Nine Things Successful People Do Differently, Focus, and The Eight Motivational Challenges.
1:30 – People are more likely to help than you think. Why? And why don’t we ask for help more often?
3:30 – What mistakes do people make when asking for help?
4:30 – How do you get past any shame that might be associated with asking for help?
6:15 – When asking for help, make sure the request needs to be reasonable, and other best practices for asking for help.
7:30 – How many times can you ask the same person for help? What’s appropriate? When do people start to get annoyed? And what should you do when someone says no?
9:15 – Instead of focusing on the perceived costs, focus on the profound satisfaction the person can experience when you ask them for help. People like to feel helpful.
Segment 2: Michael Ventura started his first business when he was 23-years-old. At 28, he launched Sub Rosa, a strategy and design studio that has worked with some of the world’s largest and most important brands, organizations, and start-ups—from GE, Nike, Citi, and Adobe to TED, the United Nations, and the White House. He is the author of the new book APPLIED Empathy.
15:15 – Why write a whole book on empathy?
16:15 – Why empathy is a strength not a weakness.
18:30 – How to use empathy to create experiences that will be remembered.
20:30 – Empathy can help you cultivate and retain a nimble, dynamic team.
22:45 – How does empathy align your internal culture and clarify your mission?
24:00 – What do you say to people who thinks showing empathy is for therapists?
Segment 3: Rich Gallagher is a successful non-fiction author, freelance writer and ghostwriter. He has written nine royalty-published books under his own name, including two national bestsellers, one of which was a finalist for 1-800-CEO-READ’s Business Book of the Year. Rich’s books have been published in eight languages and have gross sales over $1 million dollars. In addition to writing, Rich is also a successful public speaker and a practicing psychotherapist. He’s the author of the book The Million Dollar Writer: How to Have a Legitimate – and Lucrative – Career as a Writer.
31:30 – Making a million dollars over the next decade of your life as a writer is a very practical and realistic goal, as long as you…
32:30 – Why boring is better when it comes to starting your career as a writer.
34:00 – What makes business writing so lucrative?
35:00 – How do you position yourself as writer in order to make money?
Segment 4: Murray Nossel, Ph.D. is a psychologist, performer, and Oscar nominated filmmaker. He has taught storytelling for 25 years in more than 50 countries with more than 10,000 people. He is the author of the new book Powered by Storytelling: Excavate, Craft and Present Stories to Transform Business Communication.
40:45 – Have we lost the skill of storytelling over time?
41:30 – We are actually biologically hardwired to connect with stories. Why?
42:45 – How does a business put together their story as part of their business communications?
44:00 – Why it’s helpful to bring in a professional to help you pull out powerful themes of your business story.
45:30 – The stories you tell about your business can actually empower your employees. How?
Segment 5: Todd Hockenberry is the co-author of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles. Todd runs Top Line Results, a management consulting firm specializing in helping companies change and grow with inbound marketing and sales.
49:15 – What does it mean for an organization to be “inbound”?
50:45 – Where do you start in implementing inbound principles?
51:30 – The power of having a mission statement in line with inbound principles.
