Overview

On this episode of The Small Business Radio Show, we first talk about the psychology of social media. Have you ever gone online to surf your social media feeds for a relaxing break, or maybe you just want to kill some time, and you end up feeling bad about yourself? We will show you how you can take back your happiness, and you don’t even have to fully unplug from social media.

Then, we show entrepreneurs and small business owners how to build a personal performance system to increase their potential power, translate that power into action, and then focus their action to produce their best results.

Finally, in this visual world most of us would rather look at a chart or an infographic than read through data. We’ll show you how to create effective data visualizations for your small business, so you can be persuasive and communicate your story.

Listen

 

Segment 1: Jessica Abo is an award-winning television host, YouTube influencer, professional speaker, and the author of Unfiltered: How to Be as Happy as You Look on Social Media.

1:30 – About Unfiltered and why Jessica wrote it: Life online is not always as it appears.

3:45 – Why do we even play the social media comparison game if it’s making us feel bad?

5:00 – The power of social media posts that show your life is not picture perfect.

6:45 – Reasons social media may be taking a toll on our professional development and solutions for using it to enhance your professional career instead.

8:30 – What are good reasons for posting on social media?

11:15 – The first step to taking back your happiness.

13:00 – The relationship between psychology and technology and how we can take back our happiness in real life without having to fully unplug from social media.

Segment 2: Matt Johnson is a marketer, entrepreneur, musician, and podcast host/expert. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate new markets through podcasting.

20:00 – As entrepreneurs and small business owners, we are our own worst critics. Why is that?

21:30 – How does a personal performance system help us produce our best results?

23:30 – The types of goals you can strive for, and how to make a plan to achieve each type.

26:45 – How to measure and track “time on task” to achieve your goals.

28:15 – Why do we have so much trouble sitting down and fully focusing on a task? How can we fix this?

31:15 – Facing “the dip” is normal and part of the process. What should you do when you reach it?

Segment 3: Dr. Kristen Sosulski is Clinical Associate Professor of Information, Operations & Management Sciences in the Leonard N. Stern School of Business at New York University, where she teaches MBA students and executives data visualization, computer programming and business analytics. Kristen is author of “DATA VISUALIZATION MADE SIMPLE: Insights Into Becoming Visual”.

37:45 – What is data visualization? Why are data in graphics format so much more persuasive than data in numbers format?

39:45 – When is data visualization done right and when is it done wrong?

44:00 – The first two principles for maximizing the effectiveness of data visualization.

46:15 – How do you make sure your data visualization communicates the correct story?

48:30 – The final two principles for maximizing the effectiveness of data visualization.

Sponsored by Nextiva, Square Payroll, and LinkedIn