On this episode of The Small Business Radio Show…
In segment 1, we talk about disruption. Disruption is dangerous because most often it comes from outside the industry (think Uber and Netflix). We show you how you can become the next disruptor and make sure that your competition doesn’t beat you there (including the competition you never saw coming)!
Then, in segment 2, the topic is franchising. A lot of unsuspecting future franchise owners think that everything they need to be successful is in the owner’s manual of the franchise. Nothing could be farther from the truth. We talk about what you need to know about running a franchise before you decide to buy one.
Plus, let’s say you have an idea for a fashion product or a piece of clothing. How do you get it produced and, more importantly, how do you get people to buy it, especially if it’s in a new category or niche product? In segment 3, we talk to an entrepreneur about his experience with creating and selling a very niche product.
Finally, gone are the days when a business can afford to have a TV at their brick and mortar location not be a marketing tool. In segment 4, we introduce you to an in-venue marketing platform that combines the TV in any brick and mortar business location with your smartphone and social media to drive engagement with the company.
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Listen to “#529 Lessons from the World’s Most Successful Disruptors” on Spreaker.
Segment 1: Mike Maddock is the founder of an internationally recognized innovation consultancy, Maddock Douglas, which has been engaged by more than 25 percent of the Fortune 100. He has written three books about innovation, which have been rated No. 1 on Amazon. His latest book is called “Plan D: Lessons from the World’s Most Successful Disruptors”.
1:00 – Why do so many disruptors come from outside the industry? If you are inside the industry, how do you stop the disruption?
3:45 – From complaining to creating, how entrepreneurs disrupt industries.
5:15 – 14 frameworks that disruptors use to think differently.
7:45 – The hiring and firing framework used by the most successful disruptors.
9:30 – Why Disruptors need a “Soul Mate”, a partner that balances them out.
Segment 2: Christy Wilson Delk is a business professor at Rollins College in Winter Park, Florida, as well as a contributing franchise industry writer. She is the author of the book “Adventures in Franchise Ownership”.
17:00 – Can you tell us about your experience with franchise ownership and what inspired you to select this particular franchise?
18:45 – How much did you follow the franchise manual and how much did you have to develop what worked for your particular business?
22:45 – The 4 Pillars that are paramount to building your business as a franchise owner.
Segment 3: Jordan Barnett is the founder of Kapow Meggings, an online only retailer of men’s leggings.
30:00 – How did the idea for men’s leggings come about? And why did you think you would be successful with such a niche product?
31:45 – Where did you start making your product?
33:45 – How did your product gain traction? What marketing tactics did you use to get started?
35:00 – The importance of creating a strong brand.
37:00 – Are retail stores in Kapow’s future? What are the challenges with retail?
38:45 – Advice for small business owners looking to put together a global team.
Segment 4: Adam Hirsen is the CEO and co-founder of UPshow, the consumer engagement platform that’s changing the way businesses think about in-venue marketing. Launched in 2015, UPshow’s plug-and-play technology transforms a venue’s TVs into engaging and promotional experiences. UPshow has gone from helping local small businesses to large national brands such as Hooters, Buffalo Wild Wings, Crunch Fitness, and ATI Physical Therapy.
43:00 – UPshow’s in-venue marketing platform for brick and mortar businesses.
44:15 – How does Upshow’s in-venue marketing platform drive consumer engagement?
47:00 – How would a professional services use an in-venue marketing platform? How would it work in a retail space?
48:15 – The founding story of UPshow’s in-venue marketing platform and growth in the past 3 years
49:45 – How does pricing work?
50:00 – What’s next for UPshow?
Sponsored by Nextiva, Corporate Direct and LinkedIn
