Listen to “#538 How Businesses Should Navigate the Fake News, Post-Truth Era” on Spreaker.

On this episode of The Small Business Radio Show…

SEGMENT 1, starting at 0:00: We talk about how we seem to be living in a post-truth era where political leaders lie without penalty and the internet provides us any truth we want to fit our point of view. We are left wondering – Does truth exist anymore? Does it matter? Also, what role does truth play in business anymore?

SEGMENT 2, starting at 18:00: A lot of small business owners grapple with the same issue: when does my business outgrow accounting solutions like Quickbooks? We’ll show you when it may be time to put in a new system, such as an ERP system, that can grow with your business exponentially.

SEGMENT 3, starting at 37:00: One of the basic human conditions is connections with other people. Social media and other electronic methods have given us additional ways to connect but is that all an illusion? Despite more ways to connect than ever, people feel more isolated than ever. We show you why connecting with people in-person is still king. For business, this includes in-person networking events versus connecting online.

 

Segment 1: Shiv Singh is the founder of Savvy Matters and author of “Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era”. He was recognized in 2016 by Adweek as a Top 50 marketer, and he previously served as a Senior Vice President at Visa Inc., where he was responsible for driving the go-to-market strategy for some of the company’s innovative products. He also spent several years in marketing at PepsiCo and Razorfish Inc.

1:00 – With all the lies circulating in politics, in the media and in our society, does the truth even matter anymore?

3:45 – Why should businesses tell the truth if there is no penalty and no ROI?

6:15 – In today’s world, businesses are more trusted than government and the media. Why? What does this tell us?

8:15 – We’re in an age that requires a new kind of relationship with consumers. One with greater trust, evidence driven marketing and values oriented behaviors. Is your small business pivoting that way?

11:15 – In all communications, businesses have to be much more evidence-driven. How?

12:45 – What happens if you encounter untruths about your business? How should you react?

Segment 2: Paul Killingsworth has been with SAP for 12 and he oversees Business One, one of two ERP solutions SAP offers for the small business market.

18:30 – When is it time to move away from using Excel or Quickbooks to run your business?

21:30 – The benefits of using a single system to run your business.

23:00 – Quickbooks is a great system, but it can only go so far. What can an ERP system do that quickbooks can’t?

24:30 – Advice for small business owners regarding the investment involved in an ERP system. What can small business owners expect for a return on their investment?

27:15 – The importance of having a 360 degree view of your customer.

30:00 – What issues should small businesses expect to face when they migrate to an ERP system?

31:30 – What should small business consider when choosing a solution partner?

Segment 3: Jessica Shaanan is the Connection Queen. She has a unique ability to build trust and relationships quickly with anyone in the room, from prospects to power players. She is relentless in her mission to improve lives by teaching the Art of Connection.

37:00 – Do people really feel more isolated than ever despite digital tools that connect us?

40:30 – Why spend precious time doing in-person networking when we have social media and digital networking platforms?

42:15 – The importance of offline intimacy and vulnerability in personal relationships.

45:00 – How to stop worrying about what other people think of you, and coming off stupid.

47:30 – How do I break the ice at a networking event? (This is the #1 question Jessica gets!)

 

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