Listen to “#551 Afraid of Sales? Don’t Be – You Sell Every Day!” on Spreaker.

On this episode of The Small Business Radio Show…

SEGMENT 1, starting at 0:00: If you have watched my video series “Everything I Never Told You”, you know one lesson is on “Everyone Sells”, including you as the owner. Dr. Cindy McGovern agrees. She is known as the First Lady of Sales and is the author of “Every Job is a Sales Job: How to Use the Art of Selling to Win at Work”.

SEGMENT 2, starting at 19:30: As partner in a highly respected global consulting firm leading international mergers and earning seven figures, Tom was at the top of his game. Then an illness left him unable to work for years. Tom Eddington shares what he learned about work and life, and how it all connects to an essential skill he calls “conscious leadership”.

SEGMENT 3, starting at 38:00: Embracing intelligent automation is the key to the future of any small business owners’ success. We no longer can afford to have administrative tasks inside our company take up our time or our employees’ time; we need smart AI to automate our tasks and processes. Here to help us connect and automate the work apps we use every day is Wade Foster, CEO and co-founder of Zapier.

Sponsored by Nextiva, TransUnion ShareAble, and Jobber

More on each segment below.

 

Segment 1: Dr. Cindy McGovern is known as “Dr. Cindy,” the First Lady of Sales. She holds a Doctorate Degree in Organizational Communication and a Master’s Degree in Marketing. She earned her reputation by building (and rebuilding) entire sales programs from the bottom up. She is the author of “Every Job is a Sales Job: How to Use the Art of Selling to Win at Work”.

1:30 – Why we need to take the “icky” out of sales.

3:30 – This is how we need to start thinking about selling.

5:30 – Every job is a sales job. Yes, even yours.

6:45 – Why kids are the best sales people on the planet and what we could learn from them.

7:45 – Why you shouldn’t be afraid of “no”.

9:45 – The best way to sell is to actually not sell or pitch, but instead invite. How does this work?

13:15 – The five-step sales process that can be applied to everything from company culture, hiring millennials and college graduates looking for their first job to politics, unemployment, reputation management, branding and so much more!

Segment 2: Tom Eddington led some of the biggest global mergers in the finance, tech, and oil industries and is one of Silicon Valley’s most renowned business advisors and coaches. He works with some of the nation’s most influential CEOs and non-profit leaders, advising them on everything from global mergers and organizational change to conscious leadership and work/life integration.

19:45 – What is conscious leadership?

22:45 – Are we seeing a shift toward conscious leadership in today’s top corporations?

25:45 – Which leaders are good examples of conscious leaders?

28:15 – You led some of the largest international mergers in the finance, tech and oil industries. How did that experience lead to your present focus on conscious leadership?

32:15 – The three filters leaders can adopt to change the way they think about life and work.

Segment 3: Wade Foster is the CEO and co-founder of Zapier, a workflow automation tool used by over two million people to connect the work apps they use every day. Prior to Zapier, Wade worked as a customer development lead for The Idea Works, Inc. in Missouri. He is an alumnus of Y Combinator and has degrees in industrial engineering and business administration from the University of Missouri-Columbia.

38:00 – Having many applications to run your business is great but it has its challenges…

39:45 – One of the most important ways to use automation to connect disparate applications.

40:30 – How does Zapier differ from other automation tools? How does it work?

42:30 – Where did the idea from Zapier come from? How did you build the company?

43:15 – How Zapier runs as one of the largest 100% remote companies in the world.

45:30 – How did you build a company culture for a completely remote company of over 200 people around the world?

Sponsored by Nextiva, TransUnion ShareAble, and Jobber