Listen to “#561 Why George Foreman Believes in Small Business Everybody Fights” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: What is it like to be the son of a legend and follow in your father’s footsteps? George Foreman III shares his experience working with his father, then starting his own fitness studio, EverybodyFights.
SEGMENT 2, starting at 18:00: In the last decade, technology has empowered remote workers in all locations to function as effectively as in-house staff. In fact, Forbes has written that by 2027, half of all roles inside small businesses will be freelance. One of the first steps in employing remote staff is in hiring a virtual assistant for repetitive tasks. Here to talk about how to effectively do this is Daniel Ramsey is the founder & CEO of MyOutDesk.
SEGMENT 3, starting at 37:00: Some entrepreneurs just pick a name for their company without a lot of thought. But what name you pick could spell the difference between success and failure. Here to help us pick the right name is Jeremy Miller, brand strategist and bestselling author of Sticky Branding.
Sponsored by Nextiva, LinkedIn, efile4Biz, and vCita
More on each segment below.
Segment 1: George Foreman III founded EverybodyFights, which has the grit of a traditional boxing gym, delivered in the style of a luxury fitness studio.
1:30 – Why George Foreman III’s nickname is Monk.
2:45 – Why quit boxing and follow in your father’s business footsteps?
6:00 – What makes your gym EverybodyFights unique?
10:15 – How did you come up with the name for your gym, EverybodyFights?
12:15 – The benefits of “fighting” at the gym.
14:45 – Where can people get involved with EverybodyFights?
Segment 2: Daniel Ramsey is the founder & CEO of MyOutDesk, the nation’s largest concierge provider of real estate virtual assistant services, with an all-star list of clients including 36 of the nation’s top-producing real estate teams along with top corporate franchises!
18:45 – How do you know if the time is right for me to hire a virtual assistant?
19:45 – What are the best tasks to outsource to virtual assistants?
22:15 – Why processes and training are keys to successful new hires.
23:45 – How do MyOutDesk virtual assistants work with clients?
29:15 – What is the sticky challenge you do with clients?
31:00 – How MyOutDesk is bettering communities around the world.
Segment 3: Jeremy Miller is a brand strategist and bestselling author of Sticky Branding. His new book is called “Brand New Name”.
37:30 – Why is naming our business so hard?!
39:15 – What are the rules around naming our business?
40:30 – The three categories of brand names. Which one is best for your business?
42:30 – Your company name needs to be these two things.
44:30 – The best exercise for creatively naming your business.
48:15 – How do you test out a business name?
50:30 – Guidelines for changing your company’s name.
