Listen to “#564 The Amazon Success Formula, from Jeff Bezos Himself” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: Every entrepreneur dreams of building the next Amazon. But how? Steve Anderson says you can learn the way CEO Jeff Bezos succeeded by reading his shareholder letters – which are public! He is here to summarize the principles he found – your guide to growing your business like Amazon.
SEGMENT 2, starting at 18:00: One of the gold rushes in this decade has been crypto currency. My son Daniel and I even dabble in building a very small portfolio as a way to get rich. Needless to say, we didn’t get very far. But my next guest did…. He invested in crypto currency and became a millionaire. Here to tell his powerful story is Dan Conway.
SEGMENT 3, starting at 34:30: Service-based businesses are facing a new generation of customers. In the age of social media and online shopping, businesses are expected to deliver an unprecedented high level of service online and offline, stay available around the clock, and create a personalized experience with every single customer. But how can a small business owner with limited resources get this all done? Here to help is Rachel Schapiro who is a marketing expert who specializes in helping businesses make the most of technology.
Sponsored by Nextiva, efile4Biz, vCita and Blue Summit Supplies
More on each segment below.
Segment 1: Steve Anderson was invited to be one of the original 150 “thought leaders/influencers” on LinkedIn with his over 300,000 followers. He is the author of “The Bezos Letters: 14 Principles to Grow Your Business Like Amazon”.
1:30 – Jeff Bezos’ shareholder letters provide a lot of insight in how to succeed like Amazon. What do the letters tell us?
4:30 – Why does Jeff Bezos share so much of his philosophy in shareholder letters which are public?
5:45 – One of Jeff Bezos’ key philosophies is “Believe it’s Always Day 1”. What does this mean?
8:00 – The biggest risk a successful business faces.
8:45 – Bezos’ “Disagree and Commit” philosophy.
11:15 – What is Amazon’s “Pay to Quit” Program? What is the idea behind a program like this?
14:00 – When is Jeff Bezos’ 2019 shareholder letter due?
Segment 2: Dan Conway is an expert on crypto culture, decentralization and corporate America, where he spent most of his career. He is the author of the book “Confessions of a Crypto Millionaire”.
18:00 – What Dan realized about himself mid-career, working for a large company.
22:00 – How Dan’s addictive personality allowed him to both learn everything there was to know about crypto but also make a risky investment.
26:30 – Did your spouse support your risky investment?
28:45 – What’s it like for a normal person to suddenly have millions of dollars.
30:15 – Are you still involved in crypto?
Segment 3: Rachel Nulman Schapiro is a marketing expert who specializes in helping businesses make the most of technology. She started her first business when she was still in college, helping local small businesses build their web presence and shift from offline to online advertising. Rachel is currently Product Marketing Manager at vCita, the all-in-one platform for small business owners.
34:30 – How technology and digital culture continue to change the way we do business.
38:00 – How does a busy small business owner even begin to provide the high level of service that today’s customer expects?
40:30 – Why marketing automation is critical for small business owners.
41:30 – The golden rule of using apps for your business.
44:45 – How vCita serves as a one-stop-shop for small business owners to manage their marketing and business operations.
47:30 – Staying in touch with your current customer is just as important as acquiring a new one.
49:00 – How do you actually migrate to an all-in-one business solution?
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Sponsored by Nextiva, efile4Biz, vCita and Blue Summit Supplies
