Listen to “#602 The New Definition of Success for Small Business” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: 2020 will probably go down as one of the worst years for small business owners in their memory. But like most things, disruptions bring opportunity and there always is a silver lining. Carissa Reiniger, founder of Small Business Silver Lining, is here to share the silver lining and the new definition of success for small business in this difficult time.
SEGMENT 2, starting at 19:15: No sector has been hit harder by the pandemic than restaurants. Most were closed for a period of time, and now that states are reopening, many are forced to operate at reduced capacity. What are the keys to restaurants surviving under these new conditions? Here to help is Jason Westhoff, the President of Cousins Subs.
SEGMENT 3, starting at 36:00: One of the great things that I have seen come out of the COVID-19 pandemic is small business owners pulling together and large corporations assisting them. My next guest is involved in one of those programs. Eleni Stefanopoulos is Head of Curation at Ulule.
Sponsored by HR Direct
More on each segment below.
Segment 1: Carissa Reiniger started Small Business Silver Lining with a mission to help small businesses become more profitable and sustainable. It has helped over 10,000 small business owners develop the right habits and take the right actions to grow their business.
1:15 – The silver lining for small businesses during this pandemic.
4:00 – How do you keep a strong positive mindset when things are hard? Is this a skill you can improve?
6:30 – The power of focusing on what you CAN control.
9:45 – How the pandemic has widened the definition of success for small business owners.
11:00 – How does a “Time Budget” impact the way you run a business?
15:00 – Where entrepreneurs and small businesses can learn more about the Silver Lining Action Plan.
Segment 2: Jason Westhoff is the President of Cousins Subs which operate over 100 franchise locations throughout Wisconsin, Illinois and Indiana.
19:15 – Now is not the best time to be in the restaurant business. How do restaurants survive this pandemic?
21:45 – What does the restaurant experience look like in Cousins Subs these days?
23:30 – How are the franchise owners of Cousins Subs fairing during these times? Were they able to secure PPP funding?
26:45 – How are you handling your franchise fees?
28:30 – How to negotiate rent with your landlord.
30:00 – You operate in multiple states. How are you keeping close track of each state’s rules and regulations?
Segment 3: Eleni Stefanopoulos is Head of Curation at Ulule, which is the largest B-corp crowdfunding company of its kind that a put the spotlight on women entrepreneurs and positive impact projects. Their program is called SpreadGood which is a 4-month COVID-19 relief program that they’ve constructed with Bank of the West. A completely digital program with over 30 field experts and 20 small business owners, and it’s packed with workshops and webinars to give project owners the knowledge they need to succeed.36:00 – How did the SpreadGood program come about?
38:15 – Two of Ulule’s main focuses are positive impact and women entrepreneurship. What challenges are women-owned businesses facing during the pandemic?
41:15 – When is it time to take the leap and turn a side hustle into a full time job?
43:00 – Crowdfunding – what it is, why it’s important, how it’s helped so many entrepreneurs worldwide.
44:00 – How to approach marketing a crowdfunding campaign.
47:00 – The one skill that many women entrepreneurs lack.
49:00 – How you can get involved in The SpreadGood Program.
Sponsored by HR Direct
