Listen to “#616 How Small Business Owners Can Use Imposter Syndrome to Their Advantage” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Rita Clifton, starting at 0:00: Many of us have experienced what is called imposter syndrome -where we doubt our talents and are afraid of being exposed as a “fraud”. This can particularly affect small business owners, and it’s often limiting, but we’ll show you how it can actually be used to your advantage.
SEGMENT 2 with Devin Marks, starting at 18:45: TED talks are known for their insightful storytelling – what if you could bring that skill to your next Zoom meeting?
SEGMENT 3 with Martin Holland, starting at 36:15: Many small business owners work really hard but still don’t have any money. What is the solution to this profit problem?
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More on each segment below.
Segment 1: Rita Clifton is the author of “Love Your Imposter.” She is the former Vice Chair and Strategy Director at Saatchi & Saatchi and was London CEO and then Chair at the global brand consultancy, Interbrand, for 15 years. In 2013, she co-founded the international business and brand consultancy, BrandCap, and now has a portfolio of board directorships.
1:30 – What exactly is imposter syndrome?
2:45 – How can we use the feelings to our advantage?
4:15 – Why “fake it ‘til you make it” is a terrible approach.
6:00 – What can we do to beat the feeling of “not being good enough”?
10:15 – Why nice guys no longer finish last.
13:15 – What specific challenges do women leaders face with imposter syndrome?
Segment 2: Devin Marks is the nation’s leading TED-style speaking coach. Called “The TED Talk Whisperer” by clients and media outlets, Devin has trained 100s of speakers for TED, TEDx, and TED-style talks.
18:45 – What is unique about TED talks? What types of TED talks are there?
20:00 – What makes TED talks so memorable?
20:30 – How can the TED approach to idea-sharing be applied to engaging and memorable Zoom meetings?
22:45 – What do we need to do differently on our Zoom calls to captivate people and make sure they remember our message?
24:30 – Stories are what we most readily absorb. What if you don’t have a story?
28:15 – What is the key to a good call to action?
Segment 3: Martin Holland is a business coach and founder of Anneal Business Coaching. He is author of the business book “The Profit Problem: They Say I Make Money, So Why Don’t I Have Any?”
36:15 – How can a business make money and not have any?
38:15 – The information in your financial statements can be used every day to make better business decisions and more money.
43:45 – The astonishing power of small changes.
46:45 – What’s the most important number in business operations? Margins. Margins affects every business decision you make.
49:00 – What actions should small business take to help them make money?
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