On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: Having a digital presence during this pandemic is essential for communicating and doing business. What specific things can you be doing to increase your digital presence, stand out online, and reach new customers this year?
SEGMENT 2, starting at 16:30: Emotional health struggles are at an all-time high during this pandemic…with so many of us isolated and our businesses struggling, it has hit many of us hard. What can we do if we’re struggling with mental health issues or know someone who is?
SEGMENT 3, starting at 37:30: What does it take to launch and build a successful podcast? Long-time veteran of television and radio, and now host of a very successful podcast, Ralph Sutton is here to share his experience.
Sponsored by efile4Biz
More on each segment below.
Segment 1: Mary Ellen Coe is the President of Google Customer Solutions and oversees the global ads business for mid-market and small businesses, serving millions of customers and thousands of partners worldwide.
1:45 – Small business owners who are reaching out to their community are reaping the benefits.
3:45 – In what ways are small businesses evolving to have a digital presence? What digital innovations are coming from small business sector?
6:00 – Health and wellness is another category seeing a lot of innovation.
8:15 – What can small business owners do to take on the holiday season? (And why now is a great time for small businesses to grab new customers)
10:45 – What tools can help you show up and stand out online?
14:30 – What does business look like in 2021?
Segment 2: Mark Henick’s TEDx talk about the stranger who saved his life has been viewed millions of times. Mark has appeared in hundreds of television, radio, print and online features about mental health. He is the host of the So-Called Normal podcast.
16:30 – What is your popular TEDx talk about?
19:00 – How did a stranger save your life?
21:15 – How to help others who might be struggling with mental illness or suicide.
24:30 – What tools and support can people reach for when they’re feeling anxious and/or depressed?
26:45 – How much progress is being made breaking down the stigma surrounding mental health problems and illnesses?
31:00 – Some people are experiencing anxiety and depression for the first time right now. What can be helpful for them?
33:00 – What to do if you are experiencing thoughts of suicide.
Segment 3: Ralph Sutton is a long-time veteran of television and radio with his own built-in international fan base. Ralph for nearly two decades hosted “The Tour Bus”, a nationally broadcast rock radio show that was syndicated in 50 markets across the nation. In 2014, Ralph decided to leave radio & TV and got into the podcast game. He started “The SDR Show”, a podcast with Comedy Central & Netflix comedian Big Jay Oakerson, and within months – it exploded into the #1 spot in comedy on iTunes and #11 overall. The show boasted over one million listeners nationwide. Since then, Ralph launched the the GaS Digital Network – with 15 shows and over 5 million listeners a week network wide, and “The SDR Show” has grown to over 100,000 an episode and has hit #1 on iTunes comedy 2 more times!
37:30 – What’s the difference between radio and podcasting?
41:00 – How much is podcasting vs. radio personality based?
43:00 – What’s the key to putting a show together week after week?
45:00 – What to do if you’re having a tough time establishing flow in an interview.
49:00 – What are the dos and don’ts of a good podcast?
50:00 – How do you actually monetize your podcast?
Sponsored by efile4Biz
You can find more episodes of The Small Business Radio Show here.
