Listen to “#620 How to Get Out of a No-Win Scenario” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Guido Schultz, starting at 0:00: All small businesses go out of business for the same reason- they run out of cash. It’s the life blood of every company. With the COVID-19 pandemic, every company has pressure on their cash flow as sales and payments slow down. What can small businesses do to preserve cash?
SEGMENT 2 with Mike Pugh, starting at 17:00: Customers no longer just want to buy your stuff. They expect in addition to whatever product or service you are selling they expect an outstanding experience. How can small businesses best give the customer the experience they’re looking for?
SEGMENT 3 with Brian Volk-Weiss, starting at 34:30: As a small business owner you will undoubtedly face difficult times that can feel like a no-win scenario. What can we learn from Captain Kirk that can help us pull through?
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More on each segment below.
Segment 1: Guido Schultz is the CEO of Bento for Business which brings expertise of payments and small/medium sized businesses.
1:00 – It’s not about profit, it’s about cash!
2:30 – Where you should start if you’re feeling tight on cash flow.
4:45 – What platforms are available to help companies manage their spending?
5:45 – Why don’t more small businesses use technology to help them manage their spending?
7:00 – Credit is hard to come by, so preserving cash is key.
9:30 – What other ways can small businesses build up their cash?
11:15 – Ignorance is not bliss when it comes to the finances of your business.
Segment 2: Mike Pugh has been a catalyst in three hyper-growth public technology companies that serve small businesses. He served eFax as the Product leader on the founding team, j2 Global as the GM of a highly profitable $300M business unit, and RingCentral as a marketing and growth executive.
17:00 – Why do customers expect such a high level of customer service?
19:15 – What exactly do customers expect?
21:15 – Why customer feedback may feel like a burden and how to shift that.
22:30 – Where to start in improving customers’ experience with your company. 25
25:45 – Why do companies tend to chase new customers versus nurturing their current customers?
28:30 – How Amazon has been successful in nurturing their customer base.
30:00 – How has cloud technology changes everything for small businesses.
Segment 3: Brian Volk-Weiss is Founder/CEO of The Nacelle Company & Comedy Dynamics. Brian stands at the forefront of the 21st century Comedy and Pop-Culture revolution. Since the launch of Comedy Dynamics in 2008, he has guided the award-winning brand to becoming the nation’s largest independent producer and distributor of one-hour comedy specials, while initiating innovative partnerships with Amazon, Comcast, Netflix, ROKU, Peacock, Pluto TV, Tubi, Showtime Disney + and BET+, just to name a few
34:30 – These wise words from Captain Kirk can get us through tough times.
36:45 – How to get out of a no-win scenario.
38:30 – How did you get into the comedy business as a non-comedian?
42:45 – Why have so many of the same outfit?
44:30 – Why would you want to meet Ulysses S. Grant?
48:30 – What’s it like working with Jim Gaffigan and The Rock?
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