Listen to “#623 Action Tips to Survive and Thrive When the SH*T Hits the Fan” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with TJ Fox, starting at 0:00: Digital transformation has been key to succeed in the COVID economy. How are large corporations reaching out to small businesses to help with digital transformation?
SEGMENT 2 with Shellye Archambeau, starting at 18:45: How do you succeed as a woman of color in a white male dominated business world? Shellye Archambeau is a fantastic example of someone that did just that, and she has some great advice to share.
SEGMENT 3 with Rhonda Abrams, starting at 36:30: There a common thread that all small businesses have executed to survive and thrive in the pandemic. What is it and what are some actionable tips to make money, save money, find new customers, and deal with the stresses your facing?
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More on each segment below.
Segment 1: TJ Fox is the President of Verizon Business Markets.
1:00 – What are you hearing from small business customers in light of COVID and the current environment?
4:15 – COVID has majorly accelerated digital transformation.
5:45 – How can small businesses use their digital transformation to compete with large companies?
7:00 – Why small businesses need to address security now more than ever before. What can they do?
9:00 – How does working from home affect security?
10:15 – 5G will change everything for small business.
13:15 – How has Verizon been helping small business during COIVD?
Segment 2: Shellye Archambeau is an experienced CEO and Board Director with a track record of accomplishments building brands, high performance teams, and organizations. Ms. Archambeau currently serves on the boards of Verizon and Nordstrom. She is the President of Arizona State University. She is the author of “Unapologetically Ambitious: Take Risks, Break Barriers and Create Success on Your Own Terms”.
18:45 – What it takes to succeed as a woman of color in a white male dominated field.
22:30 – Shellye learned quickly that some people were not in her camp, but that didn’t stop her.
24:00 – The difference between making sacrifices and making choices.
25:45 – How do you create success on your own terms?
27:15 – Pushing back against the myth of work/life balance, and instead building a “three-legged stool” of family, work, and community.
29:15 – How has the Black Lives Matter movement changed business?
32:15 – Advice for people of color who are struggling in their career.
Segment 3: Rhonda Abrams has helped millions launch and grow successful businesses. Her first book, “Successful Business Plan: Secrets & Strategies”, now in its 7th edition, is America’s bestselling business plan guide and was recently named one of the 100 best business strategy books of all time. Rhonda’s books have sold more than 2 million copies and been translated into 30 languages. Rhonda’s newest book, “The Sh*t’s Hit the Fan: Now What?!” provides small business owners with 99 do-it-now recession-proof tips to enable them to survive and thrive in any economy. Use code Barry9 to get your copy of “The Sh*t’s Hit the Fan: Now What?!” for a mere $9.49 on http://www.planningshop.com/ and contact Barry for copies of Rhonda’s eBooks for free!
36:30 – What have you seen the successful businesses do since the pandemic hit? Was there a common thread of what made them work?
39:30 – We often talk about the concept of “Pivoting” – what does that mean now? Who’s doing it right and what can we learn?
43:15 – How to take an honest look at what you can sell during this time.
44:30 – Entrepreneurs are the gas for their own engine. Take advantage of the resources available to you – and take care of yourself.
46:15 – Small businesses should view themselves as part of a movement.
48:15 – Cash is king, but credit is queen. What are some ways that businesses can take advantage of credit and use it wisely?
Sponsored by efile4Biz
