Listen to “#625 The Rewards of Not Knowing in Small Business” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Victoria Labalme, starting at 0:00: In 2021, one of the best questions we can answer for ourselves as small business owners is: how do we navigate through the fog of the unknown? In exploring the answer to this question, we discover there are rewards that come with not knowing.
SEGMENT 2 with Justin Christianson, starting at 19:15: One of the biggest issues small businesses have is not knowing how to consistently convert suspects to prospects to customers. We discuss why people make purchasing decisions and how businesses can use A/B testing to best determine how to drive more conversions.
SEGMENT 3 with Molly McGrath, starting at 37:45: Why do so many small business owners have a hard time delegating important tasks to others? Don’t they realize that this is the key to scaling their business? Molly shares how small business owners train their people to complete tasks as good as (or better than) they can!
More on each segment below.
Segment 1: Victoria Labalme is the author of the new book, Risk Forward, and the founder of Rock The Room® — two comprehensive learning experiences designed to help people uncover and express their original ideas at work, on stage, on camera, and in life. Her unconventional approach taps into two decades of performing arts experience: her one-woman shows, appearances at comedy clubs and Caroline’s on Broadway, on HBO, and in dozens of television shows. As a performing artist and member of the Speaker Hall of Fame, Victoria has delivered keynotes and workshops around the world. Her proprietary systems and strategies have been embraced by more than 700 organizations, C-suite executives, and top around the world.
1:30 – How to navigate through the fog of the unknown.
3:30 – Why are we uncomfortable with the unknown?
5:00 – A myth of achievement that we’re chasing that just aren’t true!
7:00 – Is this a uniquely American issue?
8:15 – When goal setting can lead you astray — if it’s not done right.
9:30 – Why decisiveness is overrated.
12:30 – The four questions to help you find your way.
15:30 – Why did you choose a unique formatting for the book?
Segment 2: Justin Christianson is #1 best-selling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.”
19:15 – When a new offer doesn’t attract prospects and customers, what’s the problem?
22:15 – The two reasons people make purchase decisions.
25:30 – How do you define conversion? Should conversion be the only metric we look at?
27:45 – What is the value of a positive customer experience? How do we provide a great experience?
31:45 – What is the importance of A/B testing in marketing?
33:45 – One thing small business owners can do this year to increase their conversions and increase their sales and profits.
Segment 3: Molly McGrath is a National Podcaster, decade long national blogger and 2x Amazon #1 Best Selling Author.
37:45 – Why do small business owners have such a hard time delegating tasks to other people in the organization? How does this hold them back?
40:45 – You can’t skip training your employees!
42:45 – How can you start to create systems and processes to make sure someone can do tasks as successfully as you can?
44:45 – How to keep your remote employees engaged.
46:15 – What is an intrapreneur?
48:30 – What’s the best way to reward intrapreneurs in your organization?
