Listen to “#634 What Your Customer Now Wants in 2021” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Gordon Henry, starting at 0:00: How will your customers’ wants and needs change again in 2021? Gordon Henry is here to help us stay on top of what your customer now wants and give us an overview of the technology trends coming in 2021 and beyond.
SEGMENT 2 with Taylor Backman, starting at 22:30: A small business finds an app they like to do the financial part of their business. Then they find another app that will do the CRM piece. Then they find another app that will do the email marketing part, and… none of these apps talk to each other. This is a problem because they are missing out on key analytics and insights. What is the alternative setup?
SEGMENT 3 with Lori Dann, starting at 37:00: A lot of small business owners are tired from this past year, so resiliency planning is going to be a big priority this year. Where do you start? Lori Dann is here to share the five key aspects of resiliency planning that small business owners should be aware of and take action on.
More on each segment below.
Segment 1: Gordon Henry is the chief strategy officer and executive vice president of Thryv. He has over 25 years of experience in client acquisition strategies and marketing. He is also a leader in enhancing company images through public relations, brand management and advertising.
1:30 – Is working five days a week in the office a thing of the past?
3:30 – What are the small business technology trends coming in 2021 and beyond? What does the customer now want?
6:15 – Cloud technology and automation offer an incredible advantage for small business owners.
9:00 – One of the biggest challenges for service-based small businesses are no-shows. What can be done to mitigate this?
10:45 – How can you easily ask for a referral for your business?
11:15 – As small businesses start to grow, they can find themselves with a big technology challenge.
15:00 – Will the trend of social commerce continue? What other technology do small businesses need to invest in?
16:45 – Are you leaving a good impression?
Segment 2: Taylor Backman, Senior Evangelist at Zoho, joined Zoho six years ago and is a customer advocate who helps spread the Zoho message to organizations around the world.
22:30 – What has lead to the integration spaghetti mess small businesses have with all their business apps?
24:30 – Do all of a business’s apps really need to talk to each other?
26:00 – When you have built-in integrations between applications, it saves you time and gives you more visibility into your business.
30:30 – When you have a new software requirement, where should you start?
34:00 – What does this type of seamless integration cost?
Segment 3: Lori Dann is the founder of Presidents’ Leadership Council (PLC), an exclusive forum for small business CEOs, presidents, and partners to engage, learn and grow through peer relationships and professional presentations.
37:00 – What has this past year been like for the small businesses that you’ve spoken to?
38:30 – A resiliency plan is critical for small businesses. How can a small business owner put together a resiliency plan for 2021?
41:00 – How can small businesses build resiliency into their customer relationships?
43:00 – What technological advances can help small business owners be resilient?
44:45 – Establishing core business processes is a tedious but key part of having a resilient business.
46:15 – What can small business owners be doing to make sure there’s resiliency built into their financial plan?
48:00 – Planning reduces the disasters and fires you have to deal with.
49:30 – What is the Presidents’ Leadership Council and how do you help small business owners?
