On this episode of The Small Business Radio Show…
Listen to “#638 How to Negotiate to Win in Business” on Spreaker.
SEGMENT 1 with Eric Dahan, starting at 0:00: Influencer marketing used to be very simple- you paid a spokesperson to represent your brand. Now, there are thousands of micro-influencers that brands use to promote their products on social media. How can small businesses make influencers work for their brand?
SEGMENT 2 with Emily Golden, starting at 17:00: How can you motivate and retain your employees after a very long year out of the office? What do your employees need from you as a leader beyond assignments and promotions? We share what leaders should be doing right now to connect with their team members to help ensure they stick around.
SEGMENT 3 with Rich Michi, starting at 35:15: It’s surprising how many people have fear of negotiating in business. The need to negotiate comes up often, especially in situations regarding compensation, a sale, or terms with a vendor. What are the keys for you to become a better negotiator so you can negotiate to win in business?
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More on each segment below.
Segment 1: Eric Dahan is the CEO and co-founder of Open Influence which is a global multi-award-winning influencer marketing solution focused on generating value for brands across all the major social media platforms. He is the author of Decoding Influence: Tips from Leading Influencer Marketing Firm, Open Influence.
1:15 – How does influencer marketing work?
4:00 – Who qualifies as an influencer? How do you become an influencer?
6:30 – Who is an example of a micro influencer?
8:30 – How can brands find influencers to promote their products and services?
10:15 – How can brands get the most out of influencer marketing?
11:30 – How are influencers compensated?
13:00 – How did the pandemic affect the role of influencers?
14:30 – What is the future of influencer marketing?
Segment 2: Emily Golden is a master certified coach who specializes in executive leadership and career coaching. She is the author of The New Golden Rule.
17:00 – What is the new golden rule?
18:45 – Why most high performers don’t treat themselves kindly and see their own value.
20:30 – Emily’s transformational journey.
23:00 – Don’t assume your employees are happy.
25:45 – Promotions are overused to reward good work and keep employees happy. What matters more instead?
28:45 – How can leaders build genuine connections with their team members while working remotely?
Segment 3: Rich Michi has been a business negotiator, attorney and CPA for more than 40 years. His negotiation clients have included billionaires, Fortune 500 CEOs, owners of small and medium-size businesses, prominent lawyers and CPAs from major firms, and even superstar Grammy Award winners.
35:15 – Why do so many people have a fear or reluctance to negotiate?
38:45 – In general, most business owners are not good negotiators. Why is this?
41:00 – How can small business owners become better negotiators?
42:15 – Where do you begin when you negotiate?
45:45 – Although it may seem counterintuitive, there are steps you take to put less pressure on the other side to accept a deal you’ve proposed.
48:00 – Is the old saying true that “lawyers are deal killers”?
