Listen to “#645 How to Fear Less and Sell More” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Tom Stern, starting at 0:00: You probably hate sales. You think it’s “low” or “beneath you”. Deep down you may believe if you have the best product or service in the marketplace, it will “sell itself”. More likely, you don’t like sales because you have a fear of rejection. How do we overcome all the anxiety and negative feelings so we can actually sell our way to success?
SEGMENT 2 with Mike Chen, starting at 18:30: What is the future of remote work beyond the pandemic? Will people ever come back to the office? Will productivity, creativity, delegation, and company culture survive if remote work continues?
SEGMENT 3 with Melissa G Wilson, starting at 36:15: Many people say that everyone has at least one book inside of them, and for small business owners, a book can be a great marketing tool for their company. What do small business owners need to know about today’s world of publishing?
More on each segment below.
Segment 1: Tom Stern was the black sheep in a family of lions. Tom’s father was one of the founders of cable television, and his great-grandfather, a prominent philanthropist, was the CEO and chairman of Sears, Roebuck and Co. at the turn of the twentieth century. As an ADHD child with dyslexia, Tom was unable to live up to those great expectations, and as a result, suffered from extreme anxiety. Over time, he developed a methodology that increased his confidence and enabled him to achieve success in the entertainment industry and founded an executive search firm that has sustained excellence for more than a quarter century. He is the author of Fear Less, Sell More: Find Your Courage and Make Millions.
1:30 – How did you turn your anxiety into courage to “sell more”?
4:45 – Rather than write a typical “how-to” book, you chose to write this as a fable. Why?
7:00 – To be good at sales, start with self-esteem.
8:30 – Has the internet changed sales?
9:45 – You can make sales entertaining!
11:45 – What do you think the long-term impact of COVID will have on the field of sales? (If any.)
13:00 – Which is more difficult: sales or stand-up comedy?
Segment 2: Mike Chen is the co-founder and CEO of people-first remote hiring service Magic, as well as the co-founder of Made in Space, a company specializing in the engineering and manufacturing of 3D printers for space. He is a Forbes 30 under 30 winner.
18:30 – Are we ever going to get people back into the office five days/week?
21:30 – Can people work as teams and be creative while working remotely?
23:15 – Have businesses figured out how to create a company culture for remote teams?
25:30 – Remote work opens up a larger talent pool.
27:45 – Master the art of delegating to get more accomplished in your business.
31:45 – What type of work can be done remotely?
Segment 3: Melissa G Wilson has written 17 books, including “Networlding” that held a #10 Amazon spot for an entire year. Networlding, a boutique publishing firm, provides a turnkey writing, publishing, and launch service for thought leaders who want to create breakthrough books, self-published or published traditionally. Over the past decade she has helped more than 150 thought leaders become authors.
36:15 – Does everyone have a book inside them?
37:45 – What is the state of publishing in 2021?
39:15 – The new world of publishing recognizes the growth of hybrid publishing.
41:45 – Are top authors still going the traditional publishing route?
44:30 – Why should someone write a book?
46:15 – The new world of publishing looks like shorter content.
48:30 – The book series will be the new white papers.
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