Listen to “#647 Why Thinking Outside the Box is Useless” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Kenneth Cukier, starting at 0:00: There is a common expression that says “there is no truth outside yourself.” We need to realize that everything we see in the world is viewed through our own point of view and “thinking outside the box” is useless. What are the positive and negative implications of that for your business?
SEGMENT 2 with Michelle Boulé, starting at 37:00: How much time do you give employees in your company to work on projects THEY think will most benefit the company? Your answer could really affect your employees’ happiness and the level of productivity and innovation in your company.
More on each segment below.
Segment 1: Kenneth Cukier is an award-winning journalist and bestselling author. He is a Senior Editor at The Economist and host of its weekly tech podcast. His book “Big Data” with Viktor Mayer-Schönberger was a NYT bestseller and translated into over 20 languages. He is the coauthor of the new book “Framers: Human Advantage in an Age of Technology and Turmoil.”
1:15 – What is a Frame and why do we use them?
3:45 – How is a frame different than a cognitive bias?
8:00 – How Spotify beat Apple by reframing music as an experience.
10:15 – How the #MeToo twitter hashtag reframed the perception of sexual assault.
12:45 – How framing Covid-19 affected the responses of different countries around the world.
15:30 – Why the advice to “think outside the box” is useless.
17:30 – How do we start to adjust our frame?
20:30 – Are frames the reason why industries are disrupted by outsiders?
24:30 – Business lessons from Blockbuster, Netflix, Microsoft and IBM.
30:00 – How did you get out of your frame to write this book?
Segment 2: Michelle Boulé is a Transformational Business and Life Coach who helps compassionate creatives all over the world clarify and manifest their visions with more confidence, impact, and alignment towards their truth.
37:00 – In what ways has the pandemic affected creative professionals?
39:30 – What happens when employees spend time working on projects that they want to work on for the company?
43:15 – A tenant of growth is stepping into and embracing the unknown. How does this apply to how you lead your employees?
47:15 – How do you encourage employees to be creative in their jobs?
49:00 – What did you learn about brining your full self to work from your many years as a professional dancer?
