Listen to “#652 Should You Require Vaccinations for Your Franchise Employees?” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Hikari Fleurr, starting at 0:00: Being a “social media influencer” has become a legitimate way for people to make money, both part-time and full-time, as many brands are seeing the power of hiring influencers to push their products. What exactly does it take to become a social media influencer, and what goes on behind the curtain between brands and influencers?
SEGMENT 2 with Joel Libava, starting at 18:15: With the rise of the COVID delta variant and with as many as 30% of the US population reluctant or unwilling to take the vaccine, is it time for private business and franchises to act by making it a requirement of their employees?
SEGMENT 3 with Victor Ho, starting at 36:30: Contactless payment has been around for a while, but it really took off during the pandemic when consumers did not want to touch anything. How can small businesses offer this option to their customers without driving up their costs?
More on each segment below.
Segment 1: Hikari Fleurr is a beauty/lifestyle content creator, author and women empowerment advocate. She has managed to stand out amongst her peers with her artistic eye, philanthropic spirit, originality, and passion for creating authentic, creative and viral digital content. Based in New York City, Hikari published “How To Become A Social Media Influencer” in which she pulls back the curtain on the present-day world of influencing.
1:15 – What makes someone an influencer?
3:30 – What goes on behind the curtain when brands work with influencers?
6:00 – How many followers do you need to be an influencer?
7:15 – How to become a social media influencer.
9:30 – What are the key elements to have your content go viral?
11:45 – How long does it take to become an influencer?
13:30 – Why Hikari uses her platform to advocate for other women.
Segment 2: Joel Libava is known as the Franchise King. He is the author of two books and an expert on how to buy a franchise. His mission is to make sure you make money on your franchise.
18:15 – This was supposed to be the summer of joy for small business. What happened?
22:45 – It has been established by law that employers can legally require vaccination. Should they? How does this translate to franchisors?
25:15 – To what extent should small business owners make accommodations for exemptions?
27:45 – Vaccination requirements are not a new concept.
29:45 – Now is a time for small business owners to lead the way out of the pandemic.
Segment 3: Victor Ho co-founded Fivestars following his work at McKinsey & Company, where he helped build out loyalty and customer engagement strategies for premiere Fortune 50 brands. He started his career as an investment banker at Goldman Sachs, and holds three degrees from the University of California, Berkeley, where he triple majored in Industrial Engineering, Rhetoric, and Business Administration.
36:30 – Why three majors?
38:30 – What has driven demand for contactless payment?
40:30 – Who is the leader in contactless payments?
42:15 – Why does the U.S. lag behind other countries in the adoption of contactless payments?
44:22 – How does Fivestars help small business transform payment processing from a cost center to a revenue generator?
46:00 – Small businesses know less about their customers than big companies do.
49:00 – How do small businesses get started with Fivestars and make $2,000 more in revenue each month on average?
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