Listen to “#654 How to Use Social Proof to Grow Your Business” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Shawn Hill, starting at 0:00: 72% of consumers trust online reviews as much as personal recommendations from real people, and 90% of consumers say that positive online reviews influence their buying decisions. Sean Hill is here to help small business owners build their social proof, get more powerful reviews, and grow their business.
SEGMENT 2 with Ruth King, starting at 18:15: Most small businesses don’t make the kind of profit in their small business that they think they do. Why is that? It starts with understanding your financial statements. Here to help is the Profitability Master, Ruth King.
SEGMENT 3 with Victoria Jones, starting at 36:15: Companies are collecting our data from virtually every device and service and we as consumers have very little say in the matter. Do we actually have a way to protect our privacy online? How can we as small business owners stand out in the crowd by actually protecting our customers data?
Sponsored by NiceJob and Plastiq.
More on each segment below.
Segment 1: Shawn Hill is the Community Director for NiceJob Inc. With more than fifteen years of experience across North America, Shawn is an expert in reputation marketing, community engagement and is passionate about customer driven growth – connecting people and establishing, building, and protecting reputations.
1:15 – How small business owners can add fun into their company culture.
4:45 – People recognize and appreciate authenticity.
7:00 – Why do prospective buyers rely so much on reviews before buying?
9:30 – You can’t market every single element of your business, but customer reviews can.
11:00 – Where should your customer reviews appear?
12:45 – How can businesses get more reviews from customers?
15:00 – What if customers don’t want to say they use your company out of privacy or confidentiality?
Get $50 off NiceJob review plans
Segment 2: Ruth King is the Profitability Master who has a passion for helping businesses get and stay profitable utilizing the latest systems/processes/technology. Her latest book, “Profit or Wealth?” reached #1 in October 2020. This book is preceded by “The Ugly Truth about Cash” and the #1 best-selling book, “The Courage to be Profitable”. She is also the author of two other award-winning books, “The Ugly Truth about Small Business” and “The Ugly Truth about Managing People”.
18:15 – There are a lot of ugly truths about small business!
21:30 – Why don’t entrepreneurs actually track their financials?
24:00 – Where should a small business owner start in reviewing their financial statements?
27:00 – What is the difference between sales and profit? What about profit and cash?
29:00 – It takes 5 minutes to check your bank statements. Do it!
31:00 – Percentages don’t matter – dollars do.
32:30 – Net profit per hour and overhead cost per hour are the two most important metrics to track.
Segment 3: Victoria Jones is an Evangelist on Zoho‘s customer advocacy team. She is a frequent speaker and trainer on digital collaboration, AI, and privacy. Victoria focuses on creating Zoho-centered educational content to support and empower customers.
36:15 – Do consumers really have an option to protect their privacy?
39:15 – What kind of data are companies collecting?
41:00 – It’s not clear what companies use your data for.
43:30 – What should small business owners be careful of when it comes to collecting customer data?
45:00 – What are companies like Zoho doing about collecting customer data?
48:30 – What can consumers do to protect their privacy online?
