Listen to “#659 How to Become A Powerful Communicator in an Online World” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Jane Hanson, starting at 0:00: Effective communication has always been the key to being a successful small business owner. But now with most of our communications happening online, have the rules of being a powerful communicator changed? Here to help small business owners become powerful communicators in every medium is long-time TV anchor and communication coach, Jane Hanson.
SEGMENT 2 with Shawn Hill, starting at 18:45: A lot of small business owners think that the only time you can get a review is after the customer has purchased from you. But what if you could get a review at multiple points in the customer’s journey to increase your chances of getting a great final review? Shawn Hill is here to share how small businesses can utilize reviews and reputation marketing to grow their business.
SEGMENT 3 with Andrea Kayne, starting at 37:15: Now is the time to think about how your company can fit into the personal lives of your employees, not the other way around. The pandemic has caused people to reject “universal truths” and “shoulds” that don’t reflect their values. If your company’s lifestyle doesn’t work for them, they’ll move on. Andrea Kayne is here to help small business retain their team members by re-centering on work-life balance and finding their inspiring why.
Sponsored by NiceJob and Plastiq.
More on each segment below.
Segment 1: Jane Hanson grew up in rural Minnesota, coming to New York three decades ago to join NBC as an anchor and correspondent in NY. She co-anchored “Today in New York,” and hosted “Jane’s New York.” She covered events ranging from the tragedy of 9/11 to the joy of Yankees victory parades to Wall Street and Washington. Jane has won 9 Emmys.
1:45 – What did you learn about communication when you moved from rural Minnesota to New York City?
5:00 –What do people want out of communication in today’s business world? 5:00 – 6:44
6:45 – What values are at the forefront of businesses today and why?
11:00 – President Bill Clinton is a great example of how anyone can learn to be a phenomenal communicator.
13:30 – What are the key skills small business owners need to learn to be powerful communicators?
15:30 – Body language still matters when presenting virtually.
Segment 2: Shawn Hill is the Community Director for NiceJob Inc. and host of The NiceJob Podcast. With 15+ years of experience across the US and Canada, Shawn is an expert in reputation marketing, community communication and engagement and is passionate about customer driven growth – connecting people and establishing, building, and protecting reputations. He also is a certified Fun Delivery Specialist and once gave a keynote speech to Wells Fargo without even knowing it!
18:45 – How do you get more reviews, not just at the completion of the transaction?
21:45 – By asking for feedback along the way, you can mitigate bad reviews.
24:00 – It’s important to understand all the touchpoints in the customer journey.
27:15 – Specific reviews and replies are helpful to build your company’s reputation.
30:00 – What is the best way to respond to bad reviews?
31:15 – How many reviews does my business actually need?
33:45 – How does NiceJob empower small businesses to use reputation marketing?
Segment 3: Andrea Kayne, author of KICKING ASS IN A CORSET, serves as director of the doctoral program in educational leadership and is associate professor at DePaul University. She has taught, written, and consulted in the areas of empowered leadership, feminist leadership, emotionally intelligent leadership, and internally referenced leadership. Andrea Kayne received her Bachelor of Arts degree from Vassar College, her Masters of Education degree from Harvard Graduate School of Education, and her Juris Doctorate degree from the University of Pennsylvania.
37:15 – What are the universal truths and “shoulds” that we should reject in a post-COVID world? What should we do instead?
39:45 – How can small business owners begin to thank their employees for their resilience during the pandemic?
40:45 – You must think about how your business will fit into your employee’s personal lives.
43:00 – What is the “why” of your workplace?
44:00 – What is the meaning of your book title “Kicking Ass in a Corset”?
46:00 – How Jane Austen’s revolutionary heroines — living in a restrictive society — can instruct modern women.
49:00 – How to incorporate rest and renewal into our day to achieve greater creativity and flow.
