Listen to “#666 How Self-Marketing Can Get You (or Your Company) Famous” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Rainer Zitelmann, starting at 0:00: We live in the age of self-marketing genius with celebrities like former President Donald Trump and Kim Kardashian. How have people like this leveraged self-marketing and how can you use it for your business?
SEGMENT 2 with Evan Goldberg, starting at 18:30: SuiteWorld returned to an in-person conference this year. Evan Goldberg is here to share the highlights and advice to help small business owners manage their supply chain and cash flow.
SEGMENT 3 with Tegan Kehoe, starting at 35:30: When we think of inventions and innovations, we rarely think in terms of medical advancements throughout history. Like business, medicine has had it shares of twists and turns and false starts. Here to share more of this fascinating history of American healthcare is public historian Tegan Kehoe.
Sponsored by NiceJob and Plastiq.
More on each segment below.
Segment 1: Rainer Zitelmann is a historian, sociologist, world-renowned author (25 books), successful entrepreneur, and real estate investor. His latest book is called “How People Become Famous Geniuses of Self-Marketing From Albert Einstein To Kim Kardashian.”
1:30 – How do you have title of a book that has both Albert Einstein and Kim Kardashian in it?
4:15 – What are the characteristics of an individual seeking fame?
7:00 – How do you create your own personal brand and what are some of the most important factors one must be aware of to become famous?
9:15 – Are there any shortcuts to fame?
11:00 – How does this relate to businesses who want to be famous?
13:30 – It’s not necessary for everyone to know your brand, it’s important that your target audience knows your brand.
Segment 2: Evan Goldberg is the Executive Vice President of Oracle NetSuite Global Business Unit. He is responsible for product strategy and development at Oracle NetSuite Global Business Unit.
18:30 – What went into the decision for holding a conference in person?
20:00 – How has NetSuite helped customers during the pandemic?
23:00 – How are you finding great new people during the “Great Resignation”?
24:00 – What supply chain issues have your customers had and how is NetSuite helping?
26:00 – Advice for small businesses on migrating to more robust systems as they grow.
30:00 – What is Suite Banking and how does it help small business owners optimize cash flow?
Segment 3: Tegan Kehoe is a public historian specializing in healthcare and science. She is the author of the book “Exploring American Healthcare through 50 Historic Treasures.” Tegan is the Exhibits and Education Specialist at the Russell Museum of Medical History and Innovation at Massachusetts General Hospital in Boston. She has an unintentional pattern of writing about 19th-century medical ideas and experiments, having written adaptations of Poe’s The Premature Burial and Stevenson’s Jekyll and Hyde.
35:30 – The history of science tends to get oversimplified. Why is this?
37:45 – The backstory of the discovery of penicillin.
39:45 – Is the covid vaccine an atypical accomplishment in medical history?
42:15 – Why does the book tell the story of American medicine through the lens of artifacts?
43:45 – An example of a historic treatment that was not state of the art.
45:15 – One artifact in the book is the carbolic acid sprayer invented by Joseph Lister. Tell us about it.
48:00 – Are there tools and treatments that we use today that will seem barbaric 100 years from now?
