Listen to “#691 How Can Small Businesses Support Ukraine?” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Alina Vandenberghe, starting at 0:00: How can small business owners help with the crisis in Ukraine? Alina shares how her company is supporting people in the region and how others can do the same.
SEGMENT 2 with John Livesay, starting at 19:00: Selling has changed a lot over the years. First, it was in person and by telephone. Today it’s also through social media, online reviews, texting, email, and Zoom. How does a small business owner put together an effective strategy?
SEGMENT 3 with Mike Milan, starting at 37:45: There are two classic jokes about banks that small business owners can relate to. One, they will give you an umbrella when it’s sunny out and take it away when it starts raining. Two, we need to remember that bank is a 4-letter word. Mike Milan believes that banks can be different for small business owners.
Sponsored by Truly Financial.
More on each segment below.
Segment 1: Alina Vandenberghe is the Co-Founder & Co-CEO of Chili Piper. She is a Romanian native that created a tech billion dollar from nothing. Chili Piper is the leading inbound conversion software, fueling today’s high-growth B2B revenue teams. Co-founded with her husband Nicolas, Chili Piper boosts buyer engagement for companies like Spotify, Airbnb, Twilio, Shopify, and many more. With more than 240 employees in over 40 countries, Chili Piper has been spicing sales up since 2016.
1:30 – How has Chili Piper faired during the pandemic?
3:15 – When Russia invaded, what did you do for your employees in the Ukrainian region?
7:15 – Chili Piper has helped more than 100,000 Ukrainian refugees who have been displaced by the ongoing conflict with Russia.
10:30 – With Romania bordering Ukraine, it is at the center of the refugee crisis. What is going on there?
11:45 – How can small business owners help support the relief efforts in and around Ukraine?
14:15 – How is the War in Ukraine affecting business in America?
16:15 – Looking into your crystal ball, how does this all play out?
Segment 2: John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: “Be The Lifeguard of Your Own Life” has over 1,000,000 views. His new book, The Sale Is in the Tale, is a business fable set in Austin, TX. It’s about a sales representative whose old ways of selling are not working anymore. He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. John has been interviewed by Larry King and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.”
19:00 – What was it like working at Conde Nast and being interviewed by Larry King?
21:30 – Tell better stories, win more sales.
24:15 – What are the steps to crafting your sales story?
27:45 – Today’s tools help small business owners tell better stories and win more sales.
28:30 – How to get people to go from “I’m interested” to “I’m in!”
32:30 – What do you hope small business owners learn from your new book, The Sale Is in the Tale?
Segment 3: Mike Milan is the VP of Industry Partnerships at Truly Financial and offers expertise in strategic planning, finance, and sales gained over 20+ years of diverse professional experience. In that time, he has developed 13 startups into well-established businesses and earned his nickname “Cash Flow Mike”.
37:45 – Small businesses should find a bank that treats them as well as the larger companies.
40:00 – What problems do small businesses run into with big banks?
44:30 – How does Truly Financial handle transaction fees?
47:15 – What services are available through a fintech bank like Truly Financial?
49:30 – Why should small businesses make the switch?
