Listen to “#693 How Looking at Art Can Help Grow Your Business Skills” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Amy Herman, starting at 0:00: How can we sharpen our business observation, analysis, and communication skills? Amy Herman believes we can do it by looking at art.
SEGMENT 2 with Heenle Turner, starting at 17:00: According to our next guest, 23% of businesses fail because they don’t have the right team. This is increasing because of the difficulty of finding the right employees. How do you become the employer of choice for the ideal candidate?
SEGMENT 3 with Eric Harris, starting at 36:00: With the difficulty finding and retaining employees, there is a new focus on something called employee branding. What is it, and do you need to focus on it in your company?
Sponsored by Truly Financial.
More on each segment below.
Segment 1: Amy Herman is a lawyer and art historian who uses works of art to sharpen observation and communication skills. Looking closely at works of art, she helps individuals to hone their visual intelligence to recognize the most pertinent information and recognize biases that impede decision-making. Her book, Visual Intelligence, published in May 2016, was on the New York Times and Washington Post best sellers’ lists. Her second book, Fixed: How to Perfect the Fine Art of Problem Solving, was published in 2021.
1:15 – You’re a lawyer and art historian. How did that come about?
2:45 – How can looking at art help us solve problems?
5:00 – Why you should say what you see before saying what you think.
6:45 – Do people disagree on what they see? Do we have to agree?
9:15 – Why is art good for us?
12:15 – Who are some of the groups that have gained the most from working with you?
Segment 2: Heenle Turner is the Vice President of Content and Consulting at the ALL IN Company, and a certified HR Professional passionate about finding creative solutions to help businesses succeed. She has provided consulting services to more than 200 businesses of varying sizes and industries. This extensive experience in sales, customer service, and people management uniquely positions her to collaborate with entrepreneurs when it comes to recruiting, hiring, and retaining 5-Star Employees: committed candidates who share the company’s values and go above and beyond to achieve results.
17:00 – What makes a 5-star employee?
20:30 – How does a business become the employer of choice?
23:45 – What are candidates looking for in their future employer?
26:45 – Why are employees leaving their jobs?
28:00 – What is the best advice you can give someone who is hiring now?
30:15 – If you settle for average, you’ll always be recruiting.
Segment 3: Eric Harris has been guiding MindHandle as CEO since 2018, setting the agency vision to be champions for clients. Harris leads the employment branding agency with industry-leading strategy and creativity to create brand champions.
36:00 – What is employee branding?
38:45 – How to create a culture where employees want to work for you.
40:45 – What are the components of employee branding?
42:15 – How do you figure out what your employee brand is?
45:30 – How do you fix a negative employee brand?
47:00 – What are the most successful companies doing to retain their employees?
49:00 – Why do people leave companies?
