Listen to “#717 Paid Search Engine Marketing Has Become Tougher. Here is the Solution.” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Andrew Warden, starting at 0:00: With all the changes in search engine optimization (SEO), it has become more difficult to make money and be found online. Our next guest, Andrew Warden, is here to help and urges small business owners that now is the time to invest in search engine marketing, not shy away from it.
SEGMENT 2 with Blake Hogan, starting at 17:30: How can we help military veterans start businesses? Blake Hogan, CEO of Bunker Labs, is here to share how the organization is creating a military-connected community to launch and grow businesses across the country.
SEGMENT 3 with Anthony Alcazar, starting at 37:00: It’s difficult to develop a new product. It’s even more difficult to distribute it to customers. Anthony Alcazar is here to share how he developed a better tortilla and found major success reaching customers through eCommerce.
Sponsored by Truly Financial.
More on each segment below.
Segment 1: Andrew Warden serves as Semrush’s Chief Marketing Officer and leads a team of over 150 global marketing and communications professionals. Prior to Semrush, he held CMO roles and led global marketing functions at UnitedLex, SoftServe, and Cisco.
- What is the current environment for paid and organic search engine marketing (SEM) for small businesses?
- Where to start for good search engine optimization (SEO)
- Finding the right keywords to guide your content creation
- Navigating changes in Google’s search algorithm
- When to start incorporating paid advertising into your search engine marketing strategy
Segment 2: Blake Hogan served as an Officer in the Marine Corps from 2008-2012. Following the Marines, he helped develop markets for Sage Glass, a green tech construction product that was acquired by Saint Gobain. Blake is passionate about the military-connected community and is a serial entrepreneur. He is the CEO of Bunker Labs, a national not-for-profit, helps the military-connected community launch and grow businesses across the country. Blake’s goal is to ensure that the American dream can be a reality for the military-connected community and, in doing so, building a truly inclusive economy.
- Supporting veterans in starting small businesses
- How does Bunker Labs help the military community launch and grow businesses?
- Effective networking to facilitate entrepreneurship
- Unique challenges that veterans face when starting a business
- Veteran and military spouse entrepreneurship
- USAA, Intuit, and other amazing partners that support the veteran-owned business community
Segment 3: Anthony Alcazar is a UCLA graduate and innovator to his core. He founded Mr. Tortilla with his brother, Ronald, with the aim of revolutionizing the Mexican food experience by creating a healthier tortilla for consumers.
- Why create a better tortilla?
- It’s difficult to develop a new product, it’s even harder to distribute it to customers
- Leveraging eCommerce to compete with big brands when you cannot compete on the shelves.
- The benefits of digital marketing and social media
- Advice for other entrepreneurs who are frustrated with the launch of their products
- How success on Amazon has opened new doors for distribution
