On this episode of The Small Business Radio Show…
SEGMENT 1 with Alexandra Levit, starting at 0:00: During COVID, something changed with how people work and what they were willing to do at work. Now that COVID is mostly over, will we get back to the way it was before? My first guest, Alexandra Levit, says probably not. She shares how talent intelligence can help.
SEGMENT 2 with Alexandre Mars, starting at 19:15: I always ask successful entrepreneurs if there was ever a Eureka moment when they knew the business would work and they would be able to create a valuable enterprise. I am convinced that even if there is not one, people make it up because there should be one, right? Our next guest, Andrew Mars, doesn’t think so.
SEGMENT 3 with Andrew Schulkind, starting at 35:45: A lot of small business owners ask. What does digital marketing success look like and how can marketing success be measured? Andrew Schulkind is here with the answers.
Sponsored by Truly Financial.
More on each segment below.
Segment 1: Alexandra Levit is an author, speaker, consultant, and futurist who helps individuals and organizations prepare for the future of work. A nationally syndicated columnist for the Wall Street Journal, she has spoken about workforce issues on five continents and has consulted for numerous Fortune 500 organizations and the U.S. government.
- Why the world is at a societal and technological inflection point
- Talent recruitment and development continue to be top challenges
- How AI holds the promise of the next big career accomplishment hidden in plain sight.
- Unearthing the right matches between the best people and the most critical jobs you need to fill is more than doable.
- Using talent intelligence to assess skills adjacency opens pathways for candidates who don’t have the experience doing the exact job needed but have every ounce of capability required.
Segment 2: Alexandre Mars is the Founder & CEO of Blisce, an investment firm committed to investing differently (Spotify, Pinterest, Headspace Health, Too Good To Go and Brut). He began his career as an entrepreneur at the age of 17. Since then, he has successfully launched and sold several tech companies in Europe and the US. In 2014, he created Epic Foundation, a global foundation that seeks to empower and protect children, youth, and our planet.
- There’s No Such Thing as a Eureka Moment
- The importance of not waiting for a lightbulb moment and how to generate great ideas that meet a market’s needs.
- The 10,000 Hour Rule—greatness cannot be achieved without a great amount of hard work. Time is precious and not a minute can be wasted.
- SWOT: Know Thyself—Strengths, Weaknesses, Opportunities and Threats; how to evaluate the market, meet a need and carve out a niche for your business.
- The Power of the Network—Growing, fostering and utilizing your network for success, and the importance of giving back.
- The Art of Seducing the Investor—a user’s guide for preparing to sway potential investors and knowing which investors to approach.
Segment 3: Andrew Schulkind from Andigo has helped firms generate audience engagement through solid information architecture, a great user experience, and compelling content.
- What does digital marketing success look like and how can marketing success be measured?
- Common mistakes small B2B business owners and marketers make and how to correct them
- The critical piece of digital marketing that small businesses miss most frequently
- Does content marketing work for “boring” businesses?
- How do I know if my marketing is working?
