Listen to “#740 How to Never Hire a Bad Salesperson Again” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Dr. Christopher Croner, starting at 0:00: Some of the most critical people to hire in any organization are the salespeople, and one of the biggest places where people consistently hire the wrong people is in the sales department. Dr. Croner has a solution on how to find the best salesperson that gets results.
Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high performing salespeople. Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, now in its second edition, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® assessment and the Drive Interview for salesperson selection. Using this system, he has helped over 1,500 companies to hire and develop top-performing salespeople. Go to https://salesdrive.info/barry/ to get a free assessment for your next hire.
We discuss:
- Why do we hire bad salespeople?
- What 3 non-teachable traits determine a salesperson’s potential in any economy?
- Why Drive cannot be taught, and is solidified by the age of 21-22.
- How most resumes lie, and the real tells for sales potential.
- An online assessment can be used to test sales candidates for Drive and other key skills.
- Behavioral interview questions can assess the three elements of Drive in sales candidates.
SEGMENT 2 with Karen Barson, starting at 32:15: Inflation is a main driving point behind the decision to start a new business, as many are looking to develop new revenue streams to increase their income. What are the keys to starting a business during these inflationary times?
Karen Barson serves as the core leader for the small business and self-employed division at Intuit QuickBooks where she works to build and deliver the best fintech solutions that help businesses at every stage of growth.
We discuss:
- Inflation: A Key Driver in the Pursuit of Side Hustles
- Getting Started: Set a Realistic Budget
- Prepare for Success: Understand Your Goals. Do you aspire to someday transition from this being a side business to a full-time job?
- Set Yourself Up to Scale Later. Choose the right tools now.
- Avoid Complications: Separate Personal & Business
